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Monday, September 30, 2013

Orlando Welcomes EPCOT Center


It was December 1971 and Orlando didn't know what hit them. After seven years of speculation, drama, finagling, doubting, and panic, Walt Disney World opened on October 1 as expected and nothing in Orlando was ever the same. The sleepy cow town atmosphere was invigorated by a land rush of colossal proportions.

Suddenly the hamlet of retirees, farmers and good old boys was invaded by strange creatures: tanned Westerners, young people, hotel men, land speculators and developers descended like wasps. Barefoot, long-haired hippies were spotted lounging in Eola Park. Residents decreed that the area around Walt Disney World would become a Sodom and Gomorrah, full of prostitutes and teen pregnancies. Orlando would have to build another jail just outside World Drive. The freeways would be clogged with cars.

What a surprise, then, when Walt Disney world opened with a wimper in October. In November and December there was a shakedown, with cars lined up on I-4, but within a few months Orlando had adjusted itself to the economic growth brought about by Disney. Offices and malls opened. Cheap hotels and gas stations sprung up like crab grass. But in reality, the "disaster zone" was contained because Walt Disney World was contained inside its land parcel.

Then, in 1975, almost ten years to the day after Walt Disney's famous press conference, Disney announced plans to move forward with something called E.P.C.O.T - and the cycle repeated itself. Only this time, Orlando was ready.

The October 28, 1982 Orlando Sentinel devoted four sections of its newspaper to EPCOT Center, the "EPCOT Keepsake Edition" sections. These included overviews of the park, articles about the ideas behind the park, and even some opinion sections - voicing the same opinions that are more or less voiced today.

It's all very nice, but what personally knocked me for a loop were the advertisements that filled this section - advertisements for local businesses, all full of ebullient praise for EPCOT Center. Florida businessmen weren't blind to the danger of Walt Disney World, but they gambled that it would be a victory for Orlando instead, and their predictions turned out to be true. And yet EPCOT Center's opening turned out to be the moment when Orlando ceased to be a Florida town with a theme park and Sea World and began to move towards being the tourist mecca it is today - drawing in crosstown rivals Universal Studios and all that came with them.

As a result it's interesting to see Orlando hailing EPCOT Center at a pivotal moment in the area's history - not quite yet the hospitality metropolis it is today, just shaking out of the Mom and Pop atmosphere of the 60s and 70s. A great deal of the well wishes from small businesses found within those pages were simple in nature, clearly using the new park as a tool to get the word out:


Originally WORZ, WDIZ changed to their current call sign in 1971 for the opening of Walt Disney World, playing an Easy Listening/Beautiful Music rotation, switching to Adult Rock by the late 70s. WDIZ can still be found on Orlando radio dials at FM 100.3 today.

Other advertisements were very classy:


Burdines was a Florida department store chain based in Miami. A subsidiary of Federated Department Stores since 1952, also the owners of Macy's and Bloomingdale's chain stores, every Burdines location was converted to a Macy's in 2005. Many Macy's are still identifiable as former Burdines locations due to the distinctive Burdines Florida motifs such as palm trees, gulls and sea shells.


This poignant ad is from Robinson's - yet another defunct Florida department store chain, this one was absorbed into Dillard's.


Tire World didn't put too much effort into theirs, and neither did Tokyo House. Tire World, Tokyo House, and Albertson's have all vanished from Orlando.


This full-page spectacular by SunBank almost counts as an operating participant ad. SunBank had operated a bank lobby on Main Street to the left of City Hall since 1977, had leased space in the first and only building in the Lake Buena Vista Office Complex, and still maintains a bank in what is now known as the SunTrust building across from Downtown Disney. This is the very same building where Walt Disney World officials like Dick Nunis maintained their offices. The building is remarkably intact even today - stop in and step back in time to do some banking sometime.


Mr. Dunderbak's was a chain of German Cafes of which a handful still remain dotted through the southeast. The Tampa and Daytona Beach versions still thrive as independent restaurants, and there may still be others in North Carolina and Alabama. The Tampa and Daytona versions are true time warps, and offer great food to boot, so please take any opportunity to support them.


A slightly bizarre pair of ads from Geary Distributing, and the second ad seems to have arrived seven years too early. And just who is Geary Distributing and Scan-Am Import-Export to salute EPCOT on behalf of entire nations, anyway??



Here's a fascinating one.

In 1982, Pepsi-Cola and Coca-Cola equally shared corporate soft drink ownership of Magic Kingdom - Coke sponsored the Tomorrowland Terrace and Pepsi sponsored the Country Bear Jamboree and Mile Long Bar in Frontierland. Most restaurants in Walt Disney World offered both soft drinks at this time.

Coca-Cola agreed to come onboard and sponsor the incredibly expensive American Adventure show with American Express, and as a result were granted sole soft drink dominion over EPCOT Center. Pepsi-Cola pulled out of Magic Kingdom later in the 80s, leaving Country Bear Jamboree sponsorless (the oval woodcut of Zeke, Big Al and Tennessee on the attraction marquee to this day was actually designed to cover up Pepsi-Cola's oval-shaped 80's corporate logo) and Coca-Cola reigning supreme over Walt Disney World, an arrangement which continues to this day.

Also in that issue of the Sentinel, many Orlando-area contractors who helped build EPCOT boasted of their accomplishments:


And finally, most enjoyably for EPCOT Center fans, many of the major corporate sponsors took out large newspaper space to promote their new shows and attractions:


Walt Disney World themselves quietly put out a single ad, much smaller than most of the others:


Disney's first International Fellowship program had not been as large of a success as they had hoped, and Disney had plundered every division hoping to get warm bodies to operate the World Showcase pavilions, whether they be ethnically appropriate, or not.

Ginger H., a longtime Walt Disney World Cast Member whom I spoke to, was pulled from It's A Small World in 1982 to operate El Rio del Tiempo - what she called the Mexico Boat Ride - when it was fast-tracked to be ready for opening day. She hated working the ride, and told me that she was in the habit of going into the Plaza de los Amigos gift shops, borrowing a sombrero and serape, and sitting at the Mexico Boat Ride control panel with her head down, apparently asleep. As each boat would roll past her out into the River of Time, she would unexpectedly raise her head and bark: "Don't drink the water!"

Happily for her, Ginger was transferred back to Magic Kingdom within the year. And Happy 31st Birthday, EPCOT Center.

Fair Warning: Offer Probably Void

Thursday, September 12, 2013

My California Adventure

Part One: Back from the West

It's become something of a tradition on this blog to wrap up the year around the holidays with what I call the Year End Report, an annual accounting and grading of the resort overall which gives me an opportunity to assess recent additions and do some old-fashioned proactive journalism. Longtime readers of my blog may have noticed that I missed my 2012 round up, and I'm probably going to miss the 2013 one too, which this entry will seek to account for. It may seem strange that, right on the doorstep of the opening of the first phase of Magic Kingdom's snazzy Fantasyland area, this blog should go silent. It wasn't really planned that way, you see, I haven't been in Florida.

I've now returned from a year in California and, yes, Disneyland. Over the years I've worn a number of hats as a Disney specialist: I began as a Walt Disney World tourist, became a Vacation Club member, followed by a Cast Member, and then an Annual Passholder. I've also been at Disneyland as a tourist, a day tripper, and now for the past year an Annual Passholder too. As a result I think I'm in a unique position to speak about Disneyland, as a transplanted East Coast kid and then transplanted back. This article will seek to discuss some of my experiences and thoughts about Disneyland from the other side of the coin. Theme parks change when you get to know them well. Magic Kingdom changed for me as a Cast Member and local, and Disneyland has changed too. No longer the exotic other, I've spent enough time in that park for the last year to think of it as a pleasant hangout and good friend and less as a destination or ideal.

So what is that "Disneyland Difference" you hear people (locals) extolling?  I'd like to take a few minutes to cover the things that stood out most vividly to me, and also some things I'd love to see Walt Disney World start emulating.

Perhaps the thing that struck me most impressively as a local was that I finally understood the one component of Disneyland's appeal to Southern California residents that cannot be appreciated as a tourist: the sense of difference. Los Angeles has been a big city for a long time. You can pull up photos of almost any neighborhood from 1940 on and see a lot of the things you see in LA today: tall buildings, wide streets, pollution. Inside Disneyland, you see almost entirely things you don't see elsewhere in the area: cute, tiny buildings. Structures made of wood, even logs. Spreading trees. Rivers with boats on them. Castles. This is the secret extra ingredient that Disneyland has that Walt Disney World does not. By the time you get into any theme park in Florida, you've already been brought so far down the rabbit hole of the fantasy world that it's not really a huge shock to step onto Main Street. But when you have to drive down I-5 in bottleneck traffic, park in a concrete bunker, then schlep across a mall from 1998, stepping onto that tiny, cute, intimate Main Street is like a shot in the arm. I'm at Disneyland. It makes it that much harder to leave at the end of the night, knowing that you'll be driving back through an urban hell scape to get to wherever home is. It makes the return that much more satisfying.

Los Angeles in Walt's own time
Southern California contributes other things to Disneyland, too. One key item is the weather. Most of the time, when the sun sets in Florida the humidity will linger into the night. Although Magic Kingdom is very beautiful at night, there is less of a sense of the extreme difference that you get at Disneyland, and that difference is just plain due to the location.

Southern California tends to start her days cool, heat up quite a lot during the day, then cool off again at night. The effect of this on your day at Disneyland is seismic. Magic Kingdom's crowds tend to peak in the afternoon, then taper off to be fewer and fewer as the night wears on. At Disneyland, after a period of a few hours in the late afternoon, the heat subsides, the sun sets, the lights come on, and the entire park seems to regenerate into a new form. By 7 pm most of Magic Kingdom is seeing her last busy crowds for the day, but Disneyland is just getting started. Disneyland's Main Street, with its real gas lanterns, tiny size and intimate scale, or Fantasyland, with her cute architecture and close quarters, become at night maybe my favorite places on earth.

It seems like it shouldn't be a huge deal, and I bet many tourists never notice as they charge from attraction to attraction on their itinerary, but I really appreciated it on my casual visits.  It makes it possible to spend many, many hours inside the park - far beyond the two or three I'll spend inside a Walt Disney World park before needing to get out of the frying pan.

And once you've spent an entire day at Disneyland repeatedly, one thing that really makes a difference becomes the food. Although Epcot provides a rough equivalent in terms of quality, selection and availability, Disneyland simply kicks the rest of Walt Disney World around the block in this regard. As a Central Florida local, I've become accustomed to eating in a chain cafe like Panera before venturing into any of the WDW theme parks or, if I must eat at Walt Disney World, absconding to a resort. While the Florida property offers a great array of expensive sit-down meals, Disneyland is so full of good food that it's easier to list the places not to eat than the places to eat.

This is a source of some controversy, but I think there is just no reason for Walt Disney World to operate their food service the way they do except for laziness and cheapness. Even Columbia Harbor House has fallen into the doldrums and the rather decent Pecos Bill specialty burger from 2009 is hardly worth the price anymore, having shrunk to 60% of its size. WDW has effectively instituted a two-tier dining system, where the options inside a theme park involve generic American fare being readily available for a fairly predictable price, or, for a higher price point, going right up to table service. There is no middle ground. Disneyland has burger joints - The Hungry Bear, the Village Haus, and the Tomorrowland Terrace - but practically everywhere else offers above average food for good prices. Defenders have long claimed that WDW patrons won't buy anything else, but the ludicrous lines outside the new restaurant in Magic Kingdom's Fantasyland where not a burger may be found put the lie to all of that.

I find it impossible to believe that a place like, say, the Plaza Pavilion / Noodle Station boondoggle between Tomorrowland and Main Street couldn't attract a good crowd each day with a tasteful refurbishment, a new order station, and a menu of good sandwiches, salads, and soups. Or that the lovely Tortuga Tavern in Caribbean Plaza is incapable of drawing a crowd which is why it's closed. That's reductionist thinking, where the effect becomes the cause. Making better food at Walt Disney World takes being willing to open a place, think outside the box, and keep it open until it catches on.


Disneyland also uses real plates and silverware in many counter service locations. No, you're not eating off Spode - they're decent high-impact colorful plates and the silverware is that awkwardly heavy kind you're used to experiencing at a place like Golden Corral. Still, once you've gotten used to getting a nice fresh salad on a good solid plate with a real fork, paying the same price for Walt Disney World's version in a disposable bowl just feels like a cheap-out. Most Walt Disney World restaurants still have washing machines to service those plates and cups they no longer use, and again, this is the way it is supposed to be. One wonders how much waste Disney is creating by skimping on the reusable plates at take-out locations. Disneyland also still buses their tables - when you finish your meal, you just walk away, and Disney's attentive staff cleans them for you. It sounds small on paper, but isn't Disney supposed to be about the details?

Lens Art by Tom Bricker: Food Stylist
Here's a story for you. In 2005 at Magic Kingdom, the long misbegotten Plaza Pavilion was reworked as the Tomorrowland Terrace Noodle Station. The Noodle Station provided fresh wok meals made to order. The most popular item was the Beef and Broccoli. Because the Beef and Broccoli was so popular, waits for the dish became very long. And because Magic Kingdom didn't budget to rework the Plaza Pavilion's antiquated service window corral arrangement, the wait was very congested and guests, naturally, complained.

What did Walt Disney World do? They removed the Beef and Broccoli from the menu. That was their solution. And so people stopped going to the Noodle Station and eventually it closed. That's the sort of thinking that leads to the poor food situation we have now. It's a true story.

The other thing that Disneyland has that Magic Kingdom is much, much poorer without is live music.

Yes, Magic Kingdom has a big stage show and some strolling entertainment groups - acts like the Banjo Brothers in Frontierland or the Dapper Dans are great - but Disneyland really uses live music like a battery to energize entire portions of their theme park. The jazz bands in New Orleans Square and the rock music in Tomorrowland really affect the entire area they're in and keep these areas of the theme park feeling lively late into the night. The secret here is - big surprise - live music attracts people, and people do things like go on rides and buy food. I bet Magic Kingdom might be surprised what, say, a Dixeland Bandstand in Frontierland or a drumming group in Adventureland may do to keep those areas of the park that seem to empty out after nightfall feeling active.

Some wags, especially those based at the Disney HQ in Burbank, regularly opine through online "sources" (mouthpieces) that the problem here is that good entertainment simply isn't available in poor out of the way Central Florida, but this is pure west coast elitism. Yes, it is true, Disneyland benefits from being located just south of the entertainment mecca of the country, but Florida isn't so bad off. Back in 1971, Disney imported talent en mass because there really was nothing in Central Florida, but how many generations ago was that? Tampa offers a lively rock and Latin music community, Orlando has some great clubs, and a full range of specialty groups. How much willful ignorance does it take to believe that the talent simply isn't out there?

This is really Disneyland's ace in the hole: great food that isn't hard to get and live music. These were priorities of the Walt Disney Company until the late 90s, when Eisner began to hack as much Entertainment Equity out of Magic Kingdom as the park could stand in the fallout of the disastrous opening of Animal Kingdom, which failed to grow attendance in any meaningful way. During the late 90s and early 2000s, a lot of tourists who had been long time visitors stopped going, the new visitors didn't know what they were missing, and people forgot that it was ever like that at all. Disneyland never cut their entertainment, and the balance of the park still very much works. Again, this is the way it is supposed to be.

The rest of the Disneyland experience is really the icing. Yes, there are lots of locals, and yes, they are often annoying. Disneyland has a cult-like devotion of people who began going when they were still in the cradle, and these groups descend at night to engage in Rocky Horror-like rituals. Tomorrowland, for example, has a rotating stock of bands who alternate on weekends, and each band has its own non-overlapping fan base who will arrive to see their group perform. Then there are those who arrive just to see Fantasmic!, or World of Color. Recently, roving bands of "Social Clubs" - whose members dress like Orange County bikers with Disney patches - have been causing a stir  amongst Disneyland employees and visitors alike.

This is not new behavior. Sometime watch Disneyland After Dark and pay attention to the teenagers in the Carnation Gardens bandstand near the end - observe how they're all very much clearly engaging in a practiced ritual. The band leader even asks how many have been to the dance before, and it's most of the crowd. That was in 1962. As a East Coast native to whom a place like a Disney theme park never lost its hint of the exotic, I find this all very bizarre, but then I have my own rituals in each park, as do many repeat guests, including tourists. If they want to watch the band play and I want to take ride 762 on the Haunted Mansion, then the nice thing is that Disneyland has room for both of us.

The final thing that bears some repeating, although it's been very well covered online elsewhere, is the park across the street - Disney('s?) California Adventure. I am not one of those who ever felt that DCA was a bad park, although it was and remains very insubstantial compared to Disneyland - but then, of course, most things do. But Imagineering really did a number on the park, and the importance of the proximity of the Disney castle park and a really, really good second gate park is hard to overstate.

I'm not happy with everything in California Adventure, but the stuff that's good is really good. The Buena Vista Street entrance is the first time in a generation that Disney has totally nailed a park's "introductory statement" and it frankly makes the charming Hollywood and Sunset section of the Hollywood Studios in Florida look like amateur night. The Cathay Circle Restaurant at the end of the street is the best meal I've ever had inside a theme park, for what the opinion of someone who takes photos of theme park street lamps is worth. And DCA's marvelous "Golden State" section - the nice wooded part to the right - has really benefited from a conversion to a "vintage" theme.

Even with an inadequately themed boardwalk section, a Hollywood area that needs a lot of work and the much-touted new Cars area which, impressive as it is, does nothing for me, California Adventure is simply the best "Disney second gate" currently operating in the United States. Animal Kingdom is still unique and beautiful, but Epcot is starting to become a lost cause and the sum total of DCA tramples the Hollywood Studios theme park into dust. Ride for ride, meal for meal, and park for park, Disneyland's two parks offer as much to as Walt Disney World's four, and in many cases Disneyland simply does it better. And it's been a treat to be near that, if nothing else.

--

Part Two: Investigations in the Field ~ Anecdotes and Observations

That Darn Song
Now, I'm one of the very few who prefers to Florida Small World to the California original. Some of that may be simply nostalgia, but I do think the Florida show is tighter, more thoughtfully arranged, and reaches its main point very gracefully, whereas Disneyland's is just all over the place. However, it wasn't until I had been on Disneyland's version dozens of times that I realized how crucial one single, easy to overlook element of the Florida version is, and it has to do with that song.

I've never understood the cult of Small World hate generated by that song. Small World is one of my very favorite attractions of all, in either version, and I highly suspect anyone objecting to an attraction advocating for World Peace on the basis of being slightly sentimental. Still, I think I finally understand that the disgust seems to stem from the California version and has spread East via the internet and other media from there.

The California version of the ride is closely related to the 1964 World's Fair version, which was designed, constructed and installed in under a year - a remarkable feat in any era. The main difference between the two is the addition of Mary Blair's simply stupendous facade, clock tower, and topiary garden. The ride enters and exits under the clock tower, so two tunnels have been added to the start and end of the ride. These additions bring a thirteen minute boat ride nearer to the seventeen minute mark - about as long as Pirates of the Caribbean, and longer if there is a backup at the exit, which there nearly always is.

The 1964 model of the ride was also constructed shortly before the time MAPO began to standardize the construction of animated parts and figures. As a result many of the scenery details and animals in the ride are clearly made of papier-mache and glitter, which makes the later 1990s additions to the ride easier to spot as they obviously don't fit in. Of course, this points towards the accelerated timetable of the construction of the Disneyland version, but this also is indicative of a somewhat seat-of-your-pants approach which spills over into all areas - including the music.

My appreciation of the fact that the 1971 version of Small World only uses the English version of the song in its final room was sharpened by months of riding the Disneyland version, where it is used literally everywhere. You hear it in the entrance tunnel - a shortened version, which uses only the refrain. You hear it again in the somewhat extended England section. It's heard yet again in the African section, a full version is heard in the long tunnel between the South America and Pacific Islands room, then a mermaid gets a solo version immediately afterwards. Since 2009 there has then been an America room after that and that's all before the very extended finale room, then an exit tunnel where the shortened, refrain-only version is again used. By the time you're sitting in a backup in the exit tunnel you've been listening to the English version of the minute-long song for over half of your very long ride.

In many ways the 1971 ride is almost instrumental - there's no vocals at all in the Africa or Pacific Islands sections and the vocals are spotty in the rooms where they do appear. I think this makes the ride much easier to enjoy, along with a snappy pace - a mere eight minutes. It sacrifices the weird and wild texture and crazy invention of the 1966 ride, but I think somebody was paying attention in the interval between 1966 and 1971 - the Florida version's Africa room not only sounds the same way the World's Fair room sounded, but just as in the World's Fair ride, the last thing you see before exiting the final room of the ride is a Cowboy and Indian. In Florida it's a powerful moment - by the time you reach them you've forgotten all about the US and the fact that it doesn't have a representative room while China and Russia do. The significance of this makes more sense if we think of Small World as Disney's response to the Cold War, and especially the Cuban Missile Crisis, which was still fresh in the mind of the world in 1964 and indeed in 1971.

In the 1966 Disneyland version, the Cowboy and Indian were restaged to appear midway through the Finale room, potentially weakening the ride's original message as a prayer of goodwill, which was possibly further weakened by the insertion of the America room in 2009. But the original point is still there in Florida, for those who want to see it, and now that we know that this staging was present in 1964 but altered in 1966, the 1971 version of this cowboy and Indian figure looks more like a restoration. I think it's significant that so much was changed between 1965 and 1971, and no matter which you prefer, it's worth looking at both as something that real thought was put into.

Oh yeah, and that song. Somebody clearly thought it was a little overdone long before the rise of the internet.



The Eye of Mara
Indiana Jones Adventure is one of those rides I could ride three times a day at Disneyland and not get sick of - the other two were Matterhorn and Pirates of the Caribbean, by the way. It's undoubtedly a bit oversold, especially to East Coast kids travelling West, but it's still terrific fun and, I think, very funny. I think of Indy as Tony Baxter's secret remake of Snow White's Scary Adventures - complete with an unstoppable adversary, a bunch of skeletons, a big rock that almost crushes you at the end, and a structure that's more frenzied and impressionistic than strictly literal.

A couple weeks ago there was a flap amongst the vocal AP culture about Indiana Jones Adventure. It related to changes introduced in the first scenes of the ride, where some snazzy new projection mapping was applied to the "Mara" idol at the start. This was greeted well; what caused the flap is that in their tinkering, WDI changed the "voice of Mara" sound effect.

Let me explain. The gag of the ride is that you, the rider, aren't supposed to look into the eyes of this big idol placed at the end of a hall, for reasons known only to designers of thrill rides and confusing South Asian deities. Originally, the fact that you had indeed broken this rule was signaled by a strobe light effect inside the eyes, followed by a stream of smoke emerging from them. This was never a terrific effect, but at least it was a visual indication of a key story point. As the years went on the effect became less and less reliable, and as a result the whole reason to send you bouncing around a dark ride became very difficult to comprehend.

In the 2013 version, the idol actually opens its eyes, changes its expression, then does some crazy projection stuff. In order to allow you to see this, the timing of the vehicles and the voice needed to be redone completely, to slow down and allow you to see the crazy projection stuff. As a result, the voice needed to be re-recorded anyway, which WDI did, while simultaneously trying to make better sense of the scene. The original Mara voice was the same low tone throughout, but the new version sounded welcoming at first, then angry when offended.

"Please place a delicious cake in my hands"
While the new effect was praised, the voice was splattered with tomatoes. Forum posts filled with angry comments, online petitions were formed - all of the usual things which occur when the internet is offended. Surprisingly, within ten days Disneyland responded and removed the new Mara lines - not restoring the original lines, but with new versions which sound very similar, and the brief uproar ended.

Was all of this a tempest in a teapot? Absolutely. Did I agree with all of the complaints? Obviously not. Do I think Disneyland did the right thing? Absolutely. While the changes did not impact my enjoyment of the ride, for many they did, and they made their opinions known, at Disneyland actually responded.

This is the sort of thing Walt Disney World can learn from - the dissatisfied customer of today is not the customer of tomorrow, no matter how small the slight, and maybe it's time for the Florida management team to start sweating some small stuff, too. Now let's be clear here - small stuff is not a two billion dollar tech roll out, an abbreviated show, or a new special effect, but it can be an audio track, a sign, a prop, or a meaningful detail. Perhaps the removal of an inappropriate piece of music from Liberty Square or the restoration of some audio to the Tiki Room. Perhaps more. I know that as much as I lament the loss of Horizons from EPCOT, it's really the accumulation of small stuff that bothers me most of all in the end, inside the theme park - a courtyard that was walled off, a bad music choice in a certain area, or the poor replacement of a classic sign. This is the sort of easy, cheap stuff that Walt Disney World should be more attentive to - and especially those guardians of traditions, the Imagineers. More than anything, Walt Disney World can take some time to let us longtime fans know that they watch our opinions as closely as they do our wallets, and the "Mara voice" flap is one example of Disneyland's ability to excel in this arena.

"Hello? A little assistance here??"
Send in the Gripes
Which is not to imply that Disneyland unilaterally does everything better than the kids back in Orlando. For example, not every attraction is in fantastic shape.

The Haunted Mansion is the poster child for this, looking increasingly grubby and worn out with each passing year. This is probably due to the popular Haunted Mansion Holiday overlay, which foists suspect decor on the venerable attraction for a quarter of a year. With two refurbishments a year scheduled, the Holiday overlay probably eats up a substantial portion of this facility's yearly budget, leaving the classic attraction with badly aligned projections, broken effects, and graveyard ghosts who are impossible to see through the gloom.

The Jungle Cruise was also subject to "improvements" in 2005 which were more in-name-only. The Disneyland version has always been a patched-together thing, and the 2005 effects were meant to bring a more obvious climax to the show in the form of a piranha attack. I've never been a big fan of the piranhas, but even worse was some meddling which changed the layout and staging of several scenes, especially the Sunken City, which came in the name of "naturalism". Marc Davis designed these scenes to make more visual sense than actual sense, but the new versions lack any sense of guiding the spectator's eyes and the river simply looks empty and poorly staged. Many of the animals along the Jungle river have painted and peeling paint, and a crocodile figure intended to be swatted at by a gorilla has now been placed to pop out of the water directly at the boats - leaving the gorilla to swat at a floating box with some plastic bananas on it. At least they have a nice queue?

And, yes, then there's the parking. If you are a tourist, Disneyland is supremely friendly to your needs - everything is right there within walking distance. If you are a local, you're going to be parking in either a big parking garage or lot and being bussed in. If you don't want to ride a bus or a tram, then it's a very long walk to or from the park - longer than one any tourist staying in any of the nearby hotels will ever make.

This is extended fallout from the late 90s, when Disneyland had a gang problem - no, a for real, actual gangs would protect their "territory" on either side of Tomorrowland or make out with their girlfriends behind Big Thunder Mountain problem. In those days the park sat just on the other side of a parking lot alongside Katella and an annual pass cost under $90. One of the big reasons why Disney arranged the "Disneyland Resort" expansion in the way that they did was to enclose Disneyland, California Adventure, and their three hotels in as much of a "box" as they could. If you arrive at Disneyland via I-5 north - ie from Los Angeles, Santa Monica, the San Fernando Valley, LAX or Bob Hope Airport - you're routed directly into a parking garage without ever seeing Anaheim. It's not quite Walt Disney World but it is pretty hermetic.

Proof that somebody had to design it!
The other reason why parking is a problem is because Disney expected to be servicing mostly tourists arriving in a full car instead of Passholders arriving one at a time in individual cars back when all of this was being planned in the mid-90s. Compounding the problem, plans to demolish the Disneyland Hotel and what became the Paradise Pier Hotel and situate parking in a logical location were "value engineered" out of existence, placing the main parking structure in a location that never would have been chosen. Instead of fixing the long-term problematic layout that grew out of Disneyland's initial construction, the "Resort Area" highlighted these problems. No wonder long-time Annual Passholders were fond of remarking for over a decade that they preferred the parking lot to California Adventure.

And, yes, in the past few years Disneyland has begun to suffer from the very same malady that sucked so much of the character out of Walt Disney World in the late 90s. Main Street USA's west block was reconfigured, and the resulting shops are more "Cheesecake Factory" than "Disneyland". The historic Carnation Plaza Gardens were converted to sell Princess merchandise, albeit very beautifully. As part of California Adventure's simply superb Buena Vista Street area, WDI put together very evocative prop windows filled with vintage and historically significant items, which lasted mere weeks until somebody in management realized that this space can be used to sell yet more Disney stuff. Currently filled with circa-2010 potholders and glowering children mannequins, most of the Buena Vista Street windows are now indistinguishable from those found alongside World of Disney a few hundred feet away.

Andy Castro
Most disheartening to me is what is happening in New Orleans Square, the true themed design heart of the park. Designed to house cute shops dotted along quiet sun splashed courtyards, most of the shops are now indistinguishable from those anywhere else in the park. Worse, they're all being squished together - the Royal Courtyard, my personal favorite, has been closed off to make it only accessible from inside the two adjoining shops, as if guests must be corralled directly towards registers instead of being trusted to browse through shops at their leisure. The area has been given over to Pirate merchandise sales and a tarp has been strung overhead, ruining the view of the upper reaches of this area - ie, making the whole reason to have a courtyard pointless. The Disney Gallery, previously one of the best spots in any theme park, has become the exclusive Dream Suite and is now off limits. The Gallery was exiled to Main Street, where it was simply not the same, and sales suffered. It's now been killed off by the displacement of the Disneyana shop, and relegated to a few square feet of wall space in the corner of the Mr. Lincoln lobby. Even the charming Gephetto Toy Shop in Fantasyland is now history.

Of course the internet is now roiling with debate over the impending loss of the Court des Anges at the heart of New Orleans Square, to be made over into an off-limits lobby for an expanded Club 33, the $7,000-a-year "Gentleman's Club" above the streets of New Orleans Square. This is especially bad news because the Court des Anges is literally the defining example of Disney's attention to detail, so well known and beloved that it has been the site of proposals, family photos, and rituals for decades. Disney themselves promoted it as an example of what sets them apart in the 1981 annual report (left). While I understand that Disneyland stands to make a great deal of money by expanding the Club, turning the entire upper section of New Orleans Square - the most defining feature of the defining section of the defining theme park of the world - into a warren of rooms for Millionaires-Only just reeks of bad faith.



Actually a Museum
Despite being located out there for over a year, I actually did very little writing about Disneyland in my year - just this one photo essay from last November. I took some videos and photos, but mostly I spent a long time getting on Disneyland's wavelength, absorbing it as totally as possible. Similar to my "Shrines of the Magic Kingdom" piece, I got very much in tune with certain areas that simply pop with everything great about theme parks.

There's the New Orleans Square Railroad Station and French Market, where one is directly between two of the greatest attractions ever built, and good food and live music is readily available. Simply sitting and watching the Mark Twain take her last trips of the night while the sun slips down behind the Haunted Mansion is my idea of paradise.

In California Adventure there's the Redwood Creek area, wedged between a raft ride and a hotel but which is replete with bubbling brooks, rushing waterfalls, lush pine and even a nature trail up through the mountain, where rafts crash into mine shafts where bats-eyes pierce the darkness and hot springs gently mist the water's surface. It's the one area of DCA that was perfect when the park was new, and although the park has a lot more great places today, it's still the one nearest to my heart.

Then there's the spot in Fantasyland where tea cups spin underneath Chinese lanterns, the Monorail glides by overhead, Matterhorn bobsleds splash into Alpine lakes and boats depart into Monstro's mouth all in the same little spot. John Hench spoke a lot about making theme parks look welcoming, active. Although elbow room is tight, sitting in this area for a minute or an hour is rewarding.

After years of not "getting it" the past year has made me a devoted Disneyland Hotel fan, and as sad as it was to lose Jack Wrather's remarkable Horseshoe Falls, the fact is that it's the only place in the world right now to find Trader Sam's, the best little thing Disney's done in forever. A potent combination of mixed drinks and themed design nirvana, especially for a former Jungle Cruise skipper like me, Sam's is an escape inside the escape - after an hour in its perpetual twilight where the sounds of vintage Jack Wagner music selections play, it's shocking to stumble outside and find oneself in 2013.

Then there's Snow White Grotto, especially at night, which is one of those places that's so perfect that I'm disappointed that Disney cloned it for Tokyo. And given my list above and article above that, I probably don't have to state my love of the Court des Anges, the Blue Bayou right along the water, or the top room inside the Sleeping Beauty Castle Walkthrough.


Even if a year was not long enough to extinguish my love of those places, I don't regret having returned because I do feel like I now know that little extra indescribable thing that Disneyland has and Walt Disney World lost: Disneyland is a museum.

Moreso than nearly any other theme park, Disneyland is replete with weird little details that simply are not repeatable. There's the petrified tree in Frontierland, which not even Walt knew what to make of. There's Lafitte's Anchor in New Orleans Square, which was there by the Golden Horseshoe in 1955 and still warns us not to believe everything we read. There's the replica of the Capitol building made by some guy in the 30s and the displays about vintage fire fighting below the apartment where Walt Disney slept. There's Snow White Grotto, an accident of history, and a bronzed Midget Autopia car below the first Disney monorail track. Everywhere you look there's eccentric touches, weird displays, educational plaques and reminders of the past. Everywhere you look, the attitudes of previous generations have left marks for us to gaze and ponder. Although Disney goes to great length to deny it, this is what museums are.

It's that chill of recognition that I've gotten standing at the foot of the Washington Monument or inside the Smithsonian, that electric spark between you and relevant history. It's very much alive at Disneyland. This is where Steve Martin watched Wally Boag and learned comic timing, right there is where Walt Disney cracked wise with the mayor of New Orleans, over there is where Marc Davis rode a mine train and changed theme design history by not liking it. Magic Kingdom is a darn good theme park, but Disneyland is a national treasure, and every student of themed design, or history, or urban planing, or entertainment art needs to see it, and absorb it, and experience it fully.

--



See more videos like the one above at my YouTube page.

Thursday, August 22, 2013

Cap'n Jack Casts Off

 Article updated September 12, 2013 with additional information about Jack Olsen.

"Savor fresh seafood treasures and frozen Strawberry Margaritas in this nautical oyster bar surrounded by Buena Vista Lagoon. Open at 11 am."
Things come and go at Walt Disney World - always have, always will. And as we speak Walt Disney World is moving forward with its rebuilding of their "Downtown Disney" area into something called Disney Springs, a significant thing has happened, and it is the sort of thing which runs the risk of passing us by quietly. In Disney circles, the unloved are forgotten quickly. While future generations have mountains of material to remember Horizons by, just try to find material on the Fantasyland show where guests danced the "macarena".

Although the intent has never been to present Passport to Dreams as a sort of obituary column for early Walt Disney World, just as the removal of Snow White's Scary Adventure last year prompted a passing notice, here we must pause to give due consideration to an early feature of Another Magic Corner of the World, and the significance of its removal is very much likely to be overlooked. Cap'n Jack's Restaurant, not much loved in the world, has closed. But it wasn't always that way.

The Lake Buena Vista Shopping Village is but a fading memory by now, having been thoroughly disassembled by waves of refurbishments in the 1990s and 2000s - curtailed, re-arranged, cut up, truncated, and scattered. Through it all, the unassuming Cap'n Jack's Oyster Bar has remained remarkably intact, even while formidable and lauded giants of the Village fell all around it: the Village Restaurant, Gourmet Pantry, Christmas Chalet, and Character Shop are all now gone. Even the once formidable Chef Mickey's failed to make waves on this little dockside dinette when it departed for the Contemporary in 1996, opening up its former space for rubber elephants and silk plants. Cap'n Jack's endured as decade after decade passed, and it nearly made it across the forty-year mark as the last remaining Disney-owned restaurant in the Village. That is, naturally, what doomed it. Disney, in their new "Disney Springs" model, wishes to act more as a benevolent landlord and less as a participant, and Cap'n Jack's is being razed to make way for a new walkway spanning the Village Lagoon. That, as they say, is progress.

Yet who could've imagined, in 1975, that Cap'n Jack's of all things would one day be the last vestige of a bygone era? Anyone betting on such a proposition surely would've chosen The Village Lounge, Gourmet Pantry, Village Spirits, almost anything that opened in those heady early years. It was an era when Disney wanted to do things themselves - and they often did. A movie studio has no business building submarines, operating hotels, or selling antiques, but Disney did all of that - in house, and with the flair of their showbusiness roots. And so they decided to operate an oyster bar, and they were so good at it that they opened another - Cococino Cove, at the Contemporary, followed in 1977. But we are getting ahead of our story.


In 1975, the Shopping Village was intended to be Disney's stepstone into a larger world not confined inside a railroad. Lake Buena Vista was intended to grow into a community of townhouses, condominums, and timeshare communities complete with a downtown that would appeal to locals and tourists alike and a mass transit hub linking Walt Disney World into planned train routes from Tampa up to Daytona Beach. The Village was intended to draw as much local as tourism money.

To this end Disney built the highest of high end shopping plazas smack in the middle of a city which ten years ago could hardly qualify as a cow town. Early shops such as Carolyn's Couture and Miss Merrily's Madness were serious, top line clothing boutiques selling custom clothes of the kind then only seen in New York and Los Angeles. Gourmet Pantry was selling dry-aged beef decades before anyone in Orlando had ever heard of Wagyu.  Village Spirits offered wines and wine tastings which constituted an entire in-house education for those ready for it. In a very real way, Disney brought the Orlando food culture forward twenty years in five, and the keystone of that effort was the smart, stylish, and adult Lake Buena Vista Shopping Village. Whatever high-end food can now be found in and around Orlando has a distant antecedent at Disney.

Cap'n Jack's was one of two Village establishments open until the wee hours, and both it and the Village Chummery were within spitting distance of each other (and the parking lot and boat dock) to make containing late-night crowds more manageable. Cap'n Jack's was in size and layout essentially a tavern and the stylish Chummery, adjoining the Village Restaurant, a lounge masquerading as a living room full of overstuffed chairs. To ensure drawing power to the new Shopping Village, Disney relocated their popular Saltwater Express group from the Polynesian to the Chummery, and these two establishments, along with the Giraffe Discotheque across the street in the nearby Royal Plaza Hotel, represented practically all of Orlando's nascent nightlight scene.

Giraffe Discothèque at the Royal Plaza - early Orlando nightlife

In advance of the opening of the Village, John Rutherford wrote for Orlando-land Magazine about Cap'n Jack's and its adjoining beach wear shop in November of 1974:
"Stop by Windjammer Mercantile for every concievable style, color, and size bathing suit. [Carolyn Harris, women's wear buyer] said that the swimsuit industry will each week have a different manufactuer at the Windjammer modeling its products. The models, gentlemen, will parade along the dock that leads to Captain Jack's Oyster Bar. [..] Captain Jack's, with its steamed clams and oysters-on-the-halfshell offerings should prove to be a big hit since its being built right out on the water."
What finally opened in 1975 was a three-part structure extending out into the newly created Village Lagoon. The front two sections - a wide glass-walled showroom and a narrower hallway behind it lined with a nautical porch (for modeling!) on either side - was what opened as the Windjammer Dock Shop, with a sort of informal spill-over area for lounging between the shop and Oyster Bar. The hexagonal Cap'n Jack's sat out on the end, with a six-sided bar and seats along the windows.

Patrons to the south side enjoyed a view of the Village Marina, heavy on aged woods and amber craftwork lanterns, and those to the north had a view of the Lake Buena Vista townhouses and the comings and goings of electric Flote Boats headed to and from the Lake Buena Vista Club at the Cruise Dock. In those early years, Cap'n Jack's directly faced nothing but a sea of natural Florida cypress and scrub across the water of the lagoon.


Appropriately for its location, the name of the establishment paid tribute to Jack Olsen, who ran Disneyland's Merchandise department from 1964 to 1970. An avid sailor, Olsen is the one who established the pattern which Disney theme park merchandise maintained until the 1990s - unique products, store as show, and  limited Mickey merchandise. It is likely Olsen who contributed to such unique shopping locations as Olde World Antiques in Liberty Square and it is his demands on his department which made the Shopping Village as unique as it was. Olsen retired from Walt Disney World in 1977.

In just a few months, Lake Buena Vista Village News, a sort a combination newsletter and map, proudly announced what would come to be Cap'n Jack's most famous specialty:
"Strawberry Margaritas Make Their Eastern Debut

An exciting new house drink has been introduced at Cap'n Jack's Oyster Bar and the Village Chummery. It's called a strawberry margarita and it's made from the only Valido Fresa (Strawberry Tequila) this side of the Rockies.

Original tequila is the distillate from the sap of a Century Plant - a sort of cactus resembling a "pregnant" pineapple. It's found all over the Mexican desert surrounding the town of Tequila. Strawberry Tequila, however, is found only in two locations - California, and the Village Spirits.

Enjoy a unique Strawberry Margarita at Cap'n Jack's Oyster Bar, then try your hand at preparing one yourself. Just secure a bottle of Valido Fresa from the Village Spirits and follow this recipe: mix the Strawberry Tequila, Triple Sec, regular tequila, and sweetened lemon and lime in a frosted 12 ounce wine glass. Coat the rim lightly with salt and garnish with lemon wedges. Ole! In no time at all, you'll have become the most popular bartender around!"
The unbeatable combo of Saltwater Express and strawberry margaritas, however, may have been too potent: within a few weeks, the popular folk combo was back at the Polynesian Village. After several months of Disney-provided entertainment, The Chummery was rechristened the Village Lounge and began its long-running series of rotating jazz performances by December 1975. These jazz sets by famous artists became a major draw, to the extent that music and jazz enthusiasts from college campuses as far flung as University of Florida began filling up the Lounge on weekends, leading Disney to institute a cover charge.

 Cap'n Jack's potent mixed drinks and late hours and Jazz at the Village Lounge supported each other happily for many years, making the east side of Lake Buena Vista the only happening night spot inside Disney's domain beyond the walls of the Top of the World. By the late 70s, Church Street Station in Orlando was absorbing most of the younger clientele just looking for a good time, and things were settling down in Lake Buena Vista. The Empress Lilly Riverboat restaurant went up in 1977, forever altering the view from inside Jack's, and the Shopping Village was re-named the Walt Disney World Village at this time. Steve Birnbaum writes about Cap'n Jack's in his original 1982 Walt Disney World guide:
"The menu at this water-side spot is so full of good things - seafood marinara, stuffed clams, ceviche (marinated raw fish), crab claws, clams and oysters and the half shell, and delicious smoked kingfish with guacamole - that it's as terrific for a light lunch or dinner as it is for a snack, even though the place is nominally a bar. Cap'n Jack's is a terrific place to be, especially in the later afternoon, as the sun streams through the narrow-slated blinds and glints on the polished tables and the copper above the bar. And the house's special frozen strawberry margaritas - made with fresh fruit, strawberry tequila, and a couple other potent ingredients - are as tasty as they are beautiful. They're served in big balloon-shaped goblets, with a slice of lime astraddle the rim: tart, slightly fruity, and altogether delightful."
The first shock to the system which should've killed off Cap'n Jack's (but didn't) was the removal of the Village Restaurant in 1989. Without a lifeline of jazz enthusiasts to keep this part of the World humming, the late nights at Jack's fell by the wayside. The energy had shifted east to the new Pleasure Island nightspot, and since management had decreed that Pleasure Island was the new "adult" hotspot, the Village changed its image to better accomodate children and families.

Heidelberger's Deli became The All American Sandwich Shop, The Verandah Restaurant became Minnie Mia's Pizzeria (can't make this stuff up...), and the Village Lounge was now the waiting area for Chef Mickey's, showing cartoons where jazz trombonists once filled houses.

At this time, Cap'n Jack's was expanded and the transition space between the Dock Shop and the Oyster Bar became more seating space. A proper kitchen was added at this time as well, allowing Jack to serve full meals instead of just mixed drinks and some simple seafood dishes. This was accomplished by expanding out onto what was once the dock-themed porches to the north and south, enclosing this space with glass windows, unfortunately giving the building a lumpy appearance not present in the original, sleek and symmetrical design. The former modeling promenade was divided between seating and the new kitchen.

1993 menu

Still, Cap'n Jack rolled on for another seven years, until the second shock that should've killed it off came around.


The former Dock Shop / waiting room
In 1995 and 1996 as part of the same project which eventually gave us the West Side, Disney leveled the original Pottery/Christmas Chalet complex to the east side of the Village Lagoon and built World of Disney on that spot. At the same time they leased out both the Village Restaurant and Empress Lilly to outside tenants, moving Chef Mickey's to the Contemporary Resort and turning it into a buffet. Now Cap'n Jack's nearest neighbor was a smoking volcano, and the beautiful Empress Lilly restaurant was painted stark grey and became the rambling Fulton's Crab House. At this time Cap'n Jack's was given a blue/white paint scheme to further an ostensible "New England" theme. By early 1996, the Windjammer Dock Shop was gone for good and its former location had become the waiting area for Jack's. Once World of Disney was open all of the Village's original wood and earth tones had been painted over with bright colors, the Captain's Tower reflection pond was filled in with a train ride for toddlers, and Lego characters popped out of the Lagoon where once willows gently waved above the water. Lake Buena Vista was a memory, and Cap'n Jack's was an anachronism.

But it continued along for nearly another twenty years without anybody paying much attention to it. The constant expansion from what was once just a bar into a full family restaurant certainly implies some degree of success, but Cap'n Jack's remained for years one of the easiest eateries at Walt Disney World to get seated at. At some point in the last fifteen years it was renamed Cap'n Jack's Restaurant, and Jack himself was redrawn to look a bit trimmer and friendlier, but the years moved very slowly by. The Village Marketplace was a busy place, and Cap'n Jack's was not.

Reception area, looking into the former modeling promenade space.

Still, it endured. It endured the rocky mid-2000s, when everyone seemed sure it was due to receive a Pirates of the Caribbean overlay to cash in on a coincidentally named certain other Jack. It did not. Since Disney seems ever willing to invest in quick cash-grab tie ins, the fact that this did not happen is perhaps a red flag instead of something to be celebrated.

The enclosed porch / expanded seating area.
I had exactly one experience inside Cap'n Jack's - in 2005. My mother and I were fatigued from an entire day of Downtown Disney, and we wandered into Jack's in desperate need of nothing but a seat and something to eat, and Jack's was the only option available. It was one of those particuarly nasty overcast kind of Florida days, where the heat just seems to stick to your entire body. The meal was entirely unmemorable. I remember it started to rain while we were inside, and that we were seated along the back wall, and even with most of the restaurant empty the place seemed far too poorly laid out. Not being a seafood person, I probably ordered a steak, although I can hardly remember anything about it except finding the entire experience unpleasant. It wasn't until a few years later that I began to research the Walt Disney World Village / Marketplace and found out that Jack's had any history at all.

The original Cap'n Jack's Oyster Bar, almost entirely untouched.

Through most of the 2000s, Jack was in the doldrums. The restaurant's reputation was extremely poor, and the few people who wandered in hardly seem to have been able to describe anything memorable about it at all. The announcement that it was set to be demolished to make way for a new walkway, official as of only a few months ago, then hardly ranks as a surprise.


But in another way it's a shame, and not just because the food is reported to have improved in the last few years, per evidence presented in this 2013 review and photos on Disney Food Blog. It's because there's nothing especially broken about the location, idea or size of Cap'n Jack's - Disney just tried to make it into something it was not, which was a sort of in-house Red Lobster. There still is a market for good, fresh seafood in an intimate setting, but Jack's was situated out on a pier trying to sell meals to families with kids who would rather eat at Rainforest Cafe. Cap'n Jack's could have gone in the opposite direction in the 2000s, away from the mass market it was jammed into in the late 80s, and towards one of exclusivity and uniqueness. In short, what it was doing back in the 70s to begin with.

In another sense, it's always sad to lose something of the past which somehow remained unblemished by modern trends for so very long. Practically everything about the place, from its profoundly unfashionable woods and brass lanterns - even Red Lobster has given those up - to the stained glass panels, unique name and art, and even those dusty silk plants in the corners speaks to the very last little pocket of Lake Buena Vista which survives in the loud and ugly Downtown Disney. Even if the space had to be emptied out and converted to some kind of store, there surely is more to be gained by retaining the basic structure in some capacity than simply tearing down the last little bit of history the place has left.

The preceding paragraph, of course, is little but spilled bandwidth. History has passed Cap'n Jack's by. But that's the reason why it's worth writing this article, here, and now, not so much to protest against Jack going quietly into the night, but to point out that, on the cusp of Disney Springs bursting onto the scene, that the last little bit of WED Enterprises's little Village where the water once lapped calmly along little European chalets is finally being dismantled. To revel in the weirdness that it lasted this long at all, and to show that even something as friendless as Cap'n Jack's Oyster Bar is a signifier of an era when things were done differently.

It is, in short, a potent symbolic moment. Downtown Disney can't go home again.



Passport to Dreams Old & New Lake Buena Vista Portal
2013 Captain Jack Photos: TBenton on Smugmug