Now Available! My newest book!

Friday, August 20, 2010

Snapshot: Olde World Antiques

"The furniture, tools, paintings, and other authentic European relics of the shop remind Disney guests of the tremendous foreign influence prevalent in our nation since its birth. These antiques, and the goods in all of the Liberty Square shops, reflect the mood of America's struggling years to independence, when immigrants from all over the world settled in the new colonies and brought with them their respective cultures and traditions." - 'Liberty Square's Yesteryear Shops', Walt Disney World Vacationland, Summer 1975
Add Image
Truthfully, we would all be very blessed if every seemingly minor aspect of early Walt Disney World were as well documented as that longtime mainstay of Liberty Square, Olde World Antiques. It gets rather extensive coverage in almost every Walt Disney World souvenir publication up until the early 1990s, usually warranting at least an interior picture and a mention in the body of the text, an honor which was rarely granted to attractions such as If You Had Wings or Mr. Toad's Wild Ride. And while Disney apparently never bothered to publish photographs of the early interiors of something like the Heritage House or the Magic Shop, it's startlingly easy to find documented evidence of what Olde World Antiques was all about.

In a way, this may be a reflection of the prestige Disney attached to this shop in particular. David Koenig relates in Realityland: "Resort-wide, the [Merchandise] department was led by Jack Olsen, a heavy-set old-timer, who usually dressed in shorts and a golf shirt and constantly preached that his stores were not factories. He wanted them operated first and foremost as part of the show, rather than designed and operated to maximize profit. Even though souvenirs imprinted with Mickey Mouse and other characters were the best selling merchandise in the park, none were sold in Adventureland, Frontierland, or Liberty Square. Everything had to be themed to the period."

Koenig then quotes a manager of one of these shops, who says: "Disney had very little business knowledge. Anything Jack Olsen wanted was okay. It didn't matter what it cost.... The antique shop in Liberty Square made about $100,000 a year - but spent $1 million! Money didn't mean a thing. They were movie people, there to put on a show."


So obviously some of the prestige of Olde World Antiques comes from its status as "part of the show", if a very elaborate and fanciful version of the show. Some of the emphasis may also be placed because of the shop's connection to the Disneyland original, the One-of-a-Kind Shop, apparently a Walt Disney creation. Stories of Walt Disney scouring the Crescent City for real antiques for his miniature New Orleans circulate to this day, and his haul apparently included furnishings for Club 33 and a big brass espresso machine for the Creole Cafe (Kevin Yee tells funny stories about being assigned to polish the huge and totally inoperable thing). Being in the antiques business even became something of a tradition for Disney, which at one point operated three distinct antiques shops - The One-of-a-Kind Shop, Olde World Antiques, and Von Otto's Antiques at the Walt Disney World Village. The Liberty Square shop outlasted them all.

Olde World Antiques was really three compact shops in one - Mlle Lafayett's Parfumerie, accessable directly from the rear of the shop facing Main Street, the Silversmith to the West, with the antiques shop rambling between and into them both. Vacationland had this to say about the Parfumerie in 1975:



"Time has not softened the desire of ladies and gentlemen to dab on a essences of imported perfumes and colonges. Sweet and spicy scents, drifting into Olde World Antiques from Mlle Lafayett's Parfumerie, entice guests into this little French-decor shop.


Among the crystal and china atomizers, soaps, pressed powder sachets and potpourri, are hundreds of popular and hard-to-find perfume products, including famous French lines. Yet, if a guest prefers a more personal fragrance, the hostess will custom-blend a perfume, choosing from the shop's seven basic perfume oils, ranging from the sweeter floral and citrus notes to the more heady scents of spice and musk. Then, each custom blend is numbered and recorded so that the guest may later re-order that same perfume without being present."
In light of this sort of thing, perhaps it's more understandable now why Disney once offered Shopping-Only passes to the Magic Kingdom around Christmastime. I have no photos showing the full interior of this cramped little nook, but here's an unusual image of the exterior entryway from the backside of the building, photographed totally by accident as part of the background of a picture of the Fife and Drum Band The Ancients doing their show:


The Silversmith, of course, existed mostly to lend atmosphere to the square, and any long-time Magic Kingdom visitor who remembers the beautiful silver pieces lined up in the windows, glinting in the Florida sun, will likely best understand the tactile loss this shop represented when it switched to generic Christmas items. Aside from that rather abstract addition, the Silversmith also name-dropped Johnny Tremain as the proprietor, which forged a very strong link to the nearby Liberty Tree via the fictional history of Tremain's apprenticeship, hanging of the lanterns in the liberty tree in Boston, and of course the Disney film made from it.

(Of course this detail may also have brought consternation for those of us forced to read through that book in elementary school, since obviously Johnny Tremain could hardly own his own silver shop because his hand was totally crippled in the first third of the book and most of us stopped reading it halfway through and cheated on the test. Either way, you remembered it when you were a kid, which can't be said of every detail you'd run past on your way to the Haunted Mansion.)



As for the antiques themselves, Disney took their stead quite seriously, and even hired an antiques buyer especially for their three shops: Otto Rabby (left), who was interviewed for Walt Disney World Vacationland in 1973. You may find the opinions expressed so long ago by Rabby and by the Disney company themselves to be refreshing and just a bit saddening:
"The antique shop at Walt Disney World deals exclusively in objects from abroad. Once, and sometimes twice, a year, Otto spends eight weeks searching for unusual items in Italy, France, England, Denmark, Holland, Austria, Spain and Germany. He deals only with reputable agents who, through long association, have learned to anticipate his requirements.

'Primarily,' he explained, 'I try to find objects that will interest, amuse, and attract as wide a variety of people as possible. The joy of my work is in finding the truly unique item that one sees perhaps once in a lifetime. Of course, I always look for certain qualities in a piece - good design, craftsmanship, authenticity, and an intangible thing I call "personality." An antique, by its very nature, in intriguing. It has a story to tell. I try to find out the personal history of every item I buy - who made it and for whom? Why was it sold? What happened to the original owners? If antiques could talk, they would put novelists out of business.'


Well, possibly. But as one looks at the bronze, 18th-century chandelier, complete with coiling cobras and gruesome gargoyles, that hangs in the shop, fantasies reminiscent of Edgar Allan Poe are brought to mind. And the gay but silent rocking horse from England, still bearing the scuff marks of its tiny rider in 1780, stirs up memories of Jane Austen nurseries and comfortable nannies.

'Our shops are essentially attractions for our guests,' continues Otto. 'We want people to feel free to visit and to browse, to ask questions and to share antique anecdotes with the shop host and hostesses. It isn't nessicary to buy antiques to enjoy them. We have many guests who return time and again, simply to look at an item that has struck their fancy.'

Guests not only return to visit with Otto and his associates but telephone from as far away as Australia to order antiques they have seen and can't forget. The shops have excellent shipping and crating facilities and will deliver anywhere in the world. Any antique purchased at Walt Disney World is guaranteed to be exactly what it purports to be - and that includes place and year of origin, quality of craftsmanship, and authenticity."

Olde World Antiques continued to meander along until the mid 90s, when the plug was finally pulled to make way for an expanded version of a shop which had been operating in Fantasyland under the name Mickey's Christmas Carol since the late 80s. The Mickey's Christmas Carol location became Sir Mickey's at the same time and so Otto's antique collection, all the silver, the perfume, and the antique rocking horse left the Magic Kingdom forever.

(look to the right for another view of Otto's 1780 rocking horse)


(This post is part of the Disney Blog Carnival. Click to enjoy an onslaught of Disney news and info!!)

Sunday, August 01, 2010

The Art of the Hall of Presidents

"The skills of the sculptor, the talents of the artist, and marvels of space-age electronics make history 'live' inside The Hall of Presidents in Liberty Square. Sculptors spent two years creating life-size heads of all 36 American Presidents; a dozen artists painted 82 scenes in the style of famous painters of the period portrayed. Walt Disney originated the show concept in 1956, searching for 'a different and exciting way' to dramatize our American heritage." - The Story of Walt Disney World
"Literally hundreds of Disney artisans, designers, craftsmen, and technicians collaborated on 'The Hall of Presidents' attraction. Painstaking research, exacting execution, and technical innovations were required in order to achieve the degree of perfection demanded by Walt Disney.

A new five-screen, 70mm cinematic process was created which literally places the audience at the center of the action, sweeping it into the historical arena where the ethical, idealistic, and constitutional conflicts of the nation were raised and resolved.


More than a dozen internationally renowned artists working under the direction of four-time Academy Award winner John DeCuir worked daily for two years to create 85 masterpieces - some more than 40 feet long - in the style of the period when each specific action takes place.

Music, narration, and special sound effects accompany the images on the 'wrap-around' screen. For example, as an impressive composition of the Founding Fathers, based on a historical painting of the period, fills the screen, the words of George Washington echo through the theater..." - Walt Disney World Vacationland, Spring 1973

The following is a direct transcription of a seven-page memo intended for Walt Disney World Hostesses working at the brand new Hall of Presidents attraction. Although for the last decade or so the "Rotunda" waiting area of the attraction has featured portraiture of the Presidents, originally framed, mounted reproductions of the original WED art for the attraction hung on the walls. To this I have added notes, visuals of the artists and art styles noted for comparison, and, whenever possible, the original WED art itself. Click on the WED paintings for high resolution versions.


--


HALL OF PRESIDENTS

PRE-SHOW AREA

BACKGROUND INFORMATION FOR HOSTESSES

WED ENTERPRISES, INC.

SEPTEMBER 27, 1971

PAINTINGS


1. WASHINGTON ADDRESSING THE CONSTITUTIONAL CONVENTION SEPTEMBER 17, 1797.

(Note: although the painting I have reproduced above is not the one that this paragraph refers to, it is representative of the style of art depicted in this segment of the 1971 film. The actual WED portrait in question can still be seen in the 2009 version of the show.)


The location is the East Room, (Assembly Room) of the Pennsylvania State House – now known as Independence Hall. Both the Declaration of Independence (1776) and the Constitution (1787) were signed in this same room.


On September 17, 1787, four months after the Convention had assembled, the finished Constitution was signed “By unanimous consent of the States present”. Fifty-five members of the Convention signed the Constitution.


The moment depicted in the painting is one of great satisfaction to those assembled. A confederation of sovereign states have banded together to form a Federal Union.


The painting is in the style of colonial artists like John Trumball, John Singleton Copley and Charles Willson Peale.


"Declaration of Independence" by John Trumbull.

(High Resolution version may be seen here, via Wikipedia)


2. PENNSYLVANIA STATE HOUSE AND VICINITY – PHILADELPHIA, 1778.


The State House circa 1778 (taken from background of Charles Willson Peale painting of Conrad Alexandre Gerard). The State House became famous as Independence Hall (see #1).



George Washington at Princeton (1779) by Charles Willson Peale (via Wikipedia)


3. BENJAMIN FRANKLIN

In the style of the French Artist, Joseph S. Duplessis (1725 – 1802). Duplessis actually painted Franklin in 1783.


Benjamin Franklin (1706 – 1790) played a pivotal role in the Constitutional Convention. Already over 80, Franklin’s humor and willingness to act as an alder statesman helped the Convention over many rough spots. Probably his two most famous quotes during the Constitutional Convention are as follows:

1) At the signing – pointing to the gilded half-sun on the back of Washington’s chair, Franklin said, “I have often and often, in the course of the sessions and vicissitudes of my hopes and fears as to its issue, looked at that behind the president without being able to tell whether it was rising or setting; but now at length I have the happiness to know that it is a rising, not a setting, sun.”

2) Urging all delegates to sign the proposed draft, “In these sentiments, sir, I agree to this Constitution with all its faults, if they are such; because I think a general government is necessary for us, and there is no form of government but what may be a blessing to the people if well administered, and believe farther that this is likely to be well administered, and believe farther that this is likely to be well administered for a course of years, and can only end in despotism, as other forms have done before it, when the people shall become so corrupted as to need despotic government, being incapable of any other. I doubt, too, whether any other convention we can obtain may be able to make a better Constitution; for when you assemble a number of men to have the advantage of their joint wisdom, you inevitably assemble with those men all their prejudices, their passions, their errors of opinion, their local interests, and their selfish views. From such as assembly can a perfect production be expected?...

On the whole, sir, I cannot help expressing a wish that every member of the convention who may still have objections to it would, with me, on this occasion doubt a little of his own infallibility."


Benjamin Franklin by J. Duplessis

4. ABRAHAM LINCOLN: CANDIDATE FOR U.S. SENATOR
A portrait of Abraham Lincoln – this painting shows Lincoln as he appeared in 1858 at age 49 during the Lincoln-Douglas debates. At this time, Lincoln was running for U. S. Senator from Illinois – an election which he lost. However, the debates he conducted with Stephen A. Douglas during this campaign propelled him into national prominence.

5. PRESIDENT ABRAHAM LINCOLN IN THE WHITE HOUSE – 1861

In this painting President Lincoln stands in the East Room of the White House. He has just been inaugurated and war clouds swirl about the United States. Will the southern states make good on their threat to secede from the Union?


The painting is accomplished in the style of Winslow Homer. Homer represented the school of naturalism, the realistic picturing of the contemporary scene. Homer painted by eye more than by tradition and he was an independent American pioneer of the impressionistic vision, then developing also in France.


"Artists Sketching in the White Mountains" by Winslow Homer


6. CITY OF PHILADELPHIA – VIEW FROM THE HARBOR, 1787.

A panoramic view of the City of Philadelphia in 1787. Shows the Delaware River in the foreground – with windmills and vessels – main bldgs (sic) shown are the Pennsylvania State House (site of the Constitutional Convention), Christ Church and Carpenter’s Hall.


Christ Church was completed in 1753-4 when the tower and steeple were built. During the time that Congress and the Federal Government were in Philadelphia a pew was retained for the Presidents of the U. S. – Washington and Adams. Franklin had a pew at Christ Church for many years as did Robert Morris, financier of the American Revolution.


Carpenter’s Hall – the first Continental Congress met here in 1774. This hall was built in 1771, by a guild of carpenters and architects, for the accommodation of its members.


Windmill Island – so called because of the windmills upon it.


This painting shows the influence of the colonial artist, Charles Willson Peale.


7. UNITED STATES HOUSE OF REPRESENTATIVES IN EVENING SESSION, 1832

The painting depicts the lower house in session during the Nullification controversy of the early 1830’s.


The south under the leadership of Robert Hayne and John C. Calhoun, both of South Carolina, attacked high tariffs and the land stakes as discriminatory against their section. The doctrine of Nullification they prepared claimed that each state retained the right to interpose and nullify “unconstitutional” acts of the national government. When Andrew Jackson was re-elected in 1832, he found himself facing a Nullification Crisis regarding South Carolina. The state declared that federal tariff laws would not be enforced. Jackson in his “Proclamation to the People of South Carolina” asserted that no state had the right to annul a federal law. “To say that any state may at pleasure secede from the Union is to say that the United States is not a nation”. With the passage of the Force Bill, Congress made ready to employ military means to collect Tariff duties. South Carolina, faced with the might of the U.S., backed down.


This painting is based upon one of Samuel F. B. Morse’s works “The Old House of Representatives” completed in 1822. Morse (1781 – 1872), perhaps best-known as a portrait artist, actually had all of the 88 assembled legislators pose for their portraits. At age 41 Morse turned to tinkering with electricity.


8. PRESIDENT ABRAHAM LINCOLN REFLECTS ON THE COURSE OF THE CIVIL WAR

This painting showing a pensive Abraham Lincoln shows him in either his study or the cabinet room. As is true of painting #5 the loneliness of responsibility and command decision seems to fill the canvas.


(The painting described here did not appear in the original version of the attraction and may have been one of the many paintings of Lincoln Sam McKim executed for Great Moments with Mr. Lincoln.)


9. BENJAMIN FRANKLIN CONVERSES WITH ALEXANDER HAMILTON

This cameo of Franklin and Hamilton talking at the signing of the Constitution is based on a Trumbull painting.


The personalities of Franklin and Hamilton provide an interesting counterpoint. Franklin was experienced, warm, philosophical, reasonable and homey while Hamilton was young, brilliant, cold, absolute and ambitious.


10. THE LAST SIGNATORY TO THE FEDERAL CONSTITUTION (See #1)

--


Sunday, July 11, 2010

The Host Community

For the first few years of the existence of Walt Disney World, saying "Lake Buena Vista" would have meant very little outside of Disney's corporate offices and the hallways of Reedy Creek. This was years before the LBV Villas would become publicly available, originally leased as they were to corporate participants in Walt Disney World. This was years and years before the Treehouses, the golf course, the club house, the Village, and pretty much all the public had to go on was that there was a little squat rectangular building (the Preview Center) sitting there alongside the lake.

By 1972, Disney was already in a bind. After an anticlimactic September, October and November, the droves of tourists had finally arrived to the new Florida property for Thanksgiving and the lines just to park in the Main Entrance Complex had stretched all the way down World Drive, spilling onto I-4 in both directions requiring the intervention of Florida police. Corporate bookings for such spaces as the Contemporary Resort convention space were healthy, but demand quickly exceeded supply for the resort's available 1,576 hotel rooms in the first few months. Construction to expand the Palm and Magnolia's clubhouse into a full hotel began immediately after the first Walt Disney World open, but the Golf Resort wouldn't be ready for another two years. Thankfully, by mid-1972, the first of the hotels for the Motor Inn Plaza would be ready. Although these non-Disney hotels along Preview Blvd today seem to strike Disney travelers as being of little consequence, they would be an absolutely essential relief valve for the first five years of the resort's existence, before the expansion of the Polynesian and Fort Wilderness in the late 70s.

Let's peek into the past here, shall we?

From 1973, here's some of Disney's earliest advertising for their on-site, off-brand hotels. From left to right we're looking at the Royal Plaza, Howard Johnson's with its distinctive orange roof, and the uniquely shaped TraveLodge. TraveLodge is blocking our view of the largest hotel, the Dutch Inn. Noe the Walt Disney Travel Co endorsement. In 1977, the WDTC would actually open an office in the old Preview Center, sharing space with the check-in facilities for the Lake Buena Vista Villas.

A very gorgeous 1975 advertisement, with a full color spread of images from all four hotels. The interior atrium is part of Howard Johnson's and I believe still exists in today's Holiday Inn onsite. The distinctive cross shaped pool is from TraveLodge.


I wish I had more of these, but this advertisement for Earl's Seafood Grotto in the Royal Inn is evidence that the Motor Inn Plaza was indeed very popular for a time due to its distinctive restaurants and nightclubs. Fine Dining was a fairly scarce commodity for the first few years of Walt Disney World and guests seeking the reprieve from the Vacation Kingdom found they didn't have to drive up I-4 to Orlando or Winter Park to feel away from he Disney influence.

So that's just a peek into the strange world of the Host Community to Walt Disney World's earliest years. In the late 70s and again in the 80s the Motor Inn Plaza would expand, and eventually be renamed Hotel Plaza Blvd. But the Preview Center still stands there, the absolutely earliest thing open to the public at Walt Disney World, and the observant few who stop there, park in the 150 car parking lot, and walk down to the shores of that natural body of waer known once upon a time as Black Lake, may find a little hint of bygone days.

Saturday, June 26, 2010

The Case for the Florida Pirates

If you're looking for the ultimate journey through Pirates of the Caribbean - the history, the attractions, the films, all of it - check out my new book Scoundrels, Villains & Knaves. You'll never think of the classic ride the same way again.

This is going to be a hard one to discuss, although it really shouldn't be. Pirates of the Caribbean, in Florida, is one of those rides - the first, in fact - which received a markedly inferior remake the second time around and much of the commentary surrounding the ride itself has been clouded by people falling all over themselves to damn the attraction for not being the first version. In the process of commenting on such cases the reviewers have taken so little time to assess that second version that some of the interesting things done with the attraction for her second incarnation are lost - valuable insights, especially in the case of Pirates of the Caribbean, as this was the original creative team trying to weed out some of the compromises they had been forced to take due to the original ride's turbulent gestation.

We then our going to take up this subject in some detail, a true breakdown of the second incarnation of the Pirates of the Caribbean attraction, to better understand and expose her variations, reimaginings, successes and failures.

I would be remiss to not begin with an acknowledgment that in a way the deck was stacked to begin with in the case of the Florida Pirates, because by all rights the ride shouldn't exist at all. Had Walt Disney lived four or even five years longer Walt Disney World would have no doubt opened with Marc Davis' Thunder Mesa attraction complex, an insanely ambitious attempt to rework the Pirates of the Caribbean magic in a new idiom. Had this happened, perhaps Pirates of the Caribbean would never have migrated 'cross the Mississippi, or perhaps would have eventually done so in a far different form.

There is an additional problem with the notion of remaking Pirates of the Caribbean, and that is that the original attraction is the best ride ever built. There's just no mincing words here, human hands have never built something better. Everything you can hope to aspire to in themed design is in that ride, and riding it is a nuanced and staggering experience. Still, many of those things that make it what it is are also things that were out of the designer's control. Build a cellar for a wax museum? We'll make it a boat ride. Design a ride that's too big for the cellar? Put it elsewhere.... get Claude Coates to design something for the cellar. Then Disney got X Atencio in to write dialouge for scenes that were really just disconnected pirate business. Why again are all the pirates dead at the start of the ride? Well - what if you're sent back in time? ....It was a graceful, if desperate, fix.

Since these elements and more were things that the original design team were obligated to do rather than decided to do - call it the growing pains of the creative process - they would be less than inclined to repeat them in future variations, and exploring some of this is the purpose of this essay. Because the Florida Pirate Ride (all the sets have that stenciled on their backside) isn't just a cut down remake, it's really a wholly different creature. It may not be a masterpiece in the way that the Disneyland version is, but it is a valuable companion piece if we come to it with open eyes. After all, every East Coast kid grew up with the Florida Pirates and liked it just fine, even without a Blue Bayou and a longer drop. And many many more people experience for the first time Walt Disney's final creative triumph in the form of her Florida cousin each year, which ought to give one pause.

Indeed if it's possible to blot from your mind the mastery of the original attraction, the Florida version is still a fantastic ride. The modes and meanings of some of the story beats are however markedly different than deserve some further explication than they are generally afforded.

--

Overall Structure
The single biggest factor in determining the eventual shape of the Florida Pirate ride was its placement in a Caribbean Plaza in Adventureland instead of a New Orleans Square somewhere else.

It is commonly repeated that WED wanted something more exotic than a New Orleans setting for the East Coast version of Pirates of the Caribbean and as such did not repeat the Big Easy themeing. This may be true but I think there is a more pragmatic answer. Although it's not as if New Orleans is closer to California than it is to Florida, San Juan (where the fortress that would provide a model for Florida's facade stood) and the real Caribbean are a lot closer to Central Florida than New Orleans is, and if Disney had felt it were worth repeating the New Orleans Square they most likely would have considered it. The reason New Orleans Square was out is because so much of it's essential makeup had already been repeated in the Magic Kingdom park in Liberty Square. There was, of course, the Haunted Mansion, but even many of the New Orleans shops had been faithfully inserted in Florida. The One-of-a-Kind Shop became Old World Antiques, Le Gourmet became the Yankee Trader, and even the Silver shop was included. So it wasn't simply a matter of not wanting to replicate a New Orleans setting for the Florida Pirate ride due to regional tastes; any New Orleans area anchoring the ride would require a total reimagining from the ground up anyway due to what Disney had already installed in the park they were working with.

And besides, although New Orleans Square and the Blue Bayou were beautiful, they were quite different from the final setting of the attraction that was eventually built. Instead of waxen pirates lurking in shadowy New Orleans alleys as was the initial plan, this ride really took place in the Caribbean, necessitating some supernatural location jumps in the original version. Why include the supernatural element at all and just start the riders off in the town the pirates are attacking? This has some real sense to it and this is indeed what was done.


Now I've already spoken before about the myriad charms of Caribbean Plaza, which is a masterful and romantic extension of the aesthetic of the ride, but the area gets too little credit for how brilliantly it ties together the attraction experience. Although it is an amazing conjuring trick to transport spectators magically from the port of New Orleans to a Caribbean island, in Caribbean Plaza it really does feel as though the courtyards, bridges, and verandas seen in the ride are lurking just behind the facades one sees at street level - as though it really did happen here. This means that the ride itself informs the pedestrian space and the pedestrian space informs the ride, a dynamic hardly ever achieved in themed design in such a dynamic way in the particular context of a ride that cannot be seen from that pedestrian space; ie one which is enclosed by four walls. In doing this, the setting and chronology of the original attraction is radically altered in such a way to iron out a lot of the post-design script doctoring and focus the attraction on the central event: the raid on the town.

The logic of the Florida attraction goes like this: as one approaches Caribbean Plaza and the Castillo del Morro, cannonfire can be heard coming from the Castillo. Entering through a sun splashed plaza, inside the Castillo everything has been abandoned although we can hear the Spanish soldiers elsewhere in the fort preparing from an incoming pirate assault. We can also, by the way, hear the pirates themselves, who seem as though they may always be just around the next corner. This dialogue still plays in the queue, although poor maintainence and the new Overture music drowns much of it out. "Captain! Los Piratas! They are attacking the village!" "Sound the alarm!" still floats down those stone corridors, albeit dimly now.

Arriving at the central Pirate's Cove area where the ships for the Castillo are built, spectators are loaded into escape boats which launch into a secret exit hidden in the hillside the fortress is built into (this idea is garnered from real Spanish fortresses). Just as the boats slip into darkness we pass the Moonlight Bay scene, where the threatening pirate ship may be dimly seen out in the water.

After a quick but exciting trip through the caves, where it seems some pirates had long ago buried treasure, we emerge safely out of the fortress but in the midst of a heated battle between the pirates and the Spanish soldiers. Slipping through the town under the cover of night we see the pirates sack and burn the village, finally escaping only after the pirates find the town's treasure vault.

Ghosts on the Open Sea
That is the ride experience of Pirates of the Caribbean as it opened in 1973 in Florida, and one must admit, compared to the all-over-the-place nature of the Disneyland version, where an inland Bayou somehow connects to oceanside underground pirate lairs and then on to a Caribbean Island, even if magically, the Florida show is a tidy package. But even in cleaning up the logic of the attraction, certain side effects of the original structure remain.

The above synopsis, for example, does not account for all the ghostly and menacing activity in those caves, a touch which makes perfect poetic and harmonic sense in California where the attraction seems as full of myth and mystery and superstition about the sea as any passage of Moby Dick. The famous Dead Man's Cove scene, although restaged by Davis in a more concise form, is not as haunting or as cinematic as its original version in Disneyland where the boats hug the shoreline of the grim scene rather than simply approach and then move away from it.

But since these skeletons are obviously "dead", ie inanimate, their inclusion does not violate the more realistic linear outline of the Florida presentation, even if the ghostly disembodied voice intoning "dead men tell no tales" does. Still, following this with the nicely restaged but even more overtly supernatural Hurricane Lagoon and talking skull scenes does push the attraction into confusing territory. This is where confusion surrounding the intention of the original designers to include or exclude a time travel storyline in the Florida ride gets murky, because in Disneyland the occurrence of these elements are earmarks of a developing open sea ghost story. I have no explanation as to their inclusion in Florida, because the attraction is already operating under the logic that the Pirates are attacking now.

What immediately followed in the 1973 ride was the ride's absolute poorest choice, which was to recycle Atencio's dialouge from the Disneyland version which achieved the magical transformation of time and place thanks to the "cursed treasure". These are the original dialouge lines:

"Ohh... perhaps ye knows too much. Ye 'ave seen the cursed treasure. You know where it be hidden! Now proceed at yer own risk. These be the last friendly words ye hear! You may not survive to pass this way again..."
"Dead men tell no tales.."
"No fear have ye of evil curses, says you? Ah, properly warned ye be, says I! Who knows when that evil curse will strike the greedy beholders of this bewitch'ed treasure!"
"Dead men tell no tales..."

Obviously intended to help the riders make sense of all this, in the Florida version these lines still played at the bottom of the downramp, now confusingly reduced in length to allow both voices to be heard in the abbreviated runoff area:

"Perhaps ye knows too much. Ye 'ave seen the cursed treasure. You know where it be hidden!"
"Dead men tell no tales.."
"No fear have ye of evil curses, says you? Ah, properly warned ye be, says I!"
"Dead men tell no tales..."

Instead of informing, these reduced versions are neither here nor there in content or context, confusingly referring to cursed treasure which we have not seen on the ride. The empty treasure chest at Dead Man's Cove clearly indicates that somebody has already gotten to the jewels and killed their own or another crew in the process. The whole scene is further muddled by the lack of the entire pirate underground lair presented at Disneyland: in that original context, "Dead men tell no tales!" clearly is a warning that the dead will not give up their secrets so easily.

In Florida, and I speak confidently here because this is how I interpreted the statement for years only having the Florida ride's context to work from, "Dead men tell no tales" seems to imply that the crew that buried the treasure were murdered to conceal the location of the treasure instead of the subterranean scuttle at a later date that Davis' scenic designs are meant to render. Because all we see to link the ghostly pronouncement to the evidence left behind is a beach strewn with bodies, "Dead men tell no tales" becomes a Disney version of Robert Louis Stevenson's "Fifteen men on a Dead Man's Chest!"

No treasure left here....

Again, this does not seem to be the intention, and helps to draw out the suspicion that the "ghost" scenes were simply repeated for their fame and simplicity rather than for any reason of having a good reason to be in this radically altered version of the ride. Much like the stretching room scenes in the Haunted Mansion, which had to be radically re-engineered to be included in the Florida show since their practical purpose was no longer of value, these scenes simply were included because it wouldn't be Pirates of the Caribbean without them. However, sadly, it does leave a gaping hole in the logic of the story. Just what the heck happened to us on our way out of the fort?!

Through the Town
Now nobody discusses it much because of the Disneyland-centric nature of discourse about the attraction, but once through the problematic grotto scenes, the massive town scene - the reason for the ride to exist, let's admit it - is significantly better designed in Florida. Although to the untrained eye they're exactly the same, certain design eccentricities about the Anaheim show have been corrected , eccentricities which perhaps nobody saw fit to correct in the indecision about what to do with the Pirate show. The layout of the scenes in the town were originally designed to squish together into the basement dug for the walk-through version of the attraction in 1963, and although all the structural steel would be torn out and the basement re-dug to accommodate the expanded show, nobody seemed to alter the layout of the town scenes much beyond placing them outside the berm. I'm not sure I would have thought to do much either, but the cramped quarters downstairs under New Orleans Square did result in some odd placement which someone in WED recognized and adjusted for the 1973 show.

On page 29 of Jason's Surrell's book on the ride, a blueprint of the attraction can be observed which is meant to fit snugly into that basement (if you need further proof, go back to page 24 of the same book and compare the shape of that layout rendering of the walk through Pirate show to the shape of the blueprint in question). This is exactly the shape the final ride in Disneyland follows, and it has some oddities dictated by available space. For example, as the boats leave Bombardment Bay they tightly hug a tower of the fortress under assault as the boats proceed into the Well scene. But as soon as the boats turn, they're immediately into the Auction scene, and some of the action of the Well scene is seen from a slightly strange three-quarters view as a result, including Carlos' house with his wife in the window. In Florida, the track and layout is altered so that the Well scene is arranged facing the boats from left to right instead of skewing away from the boats as in Disneyland. Similarly, the scene is paced out better because instead of viewing the scene from a remove caused by the curving nature of the track, in Florida the boats approach the scene, move alongside it, and then exit the scene. Marc Davis or somebody else has placed a handsome two-towered building between the Well scene and Auction scene, replacing a simple wall with a small boat as the visual divider between the two scenes.

These changes anticipate the shape of the alterations for the Florida show, which is overall slower paced with greater space between those scenes which have remained. Every scene in the Disneyland show is atop the next; although the boats no longer move at the proper speed in California and so we spend longer than WED intended in each scene, there is less breathing space between one scene and the next. By placing that two-towered building between the restaged well scene and the Auction scene in Florida, our attention is allowed to momentarily wander, to move from the Well scene's dialogue to that big building, or maybe across the way to a dimly illuminated balcony complete with flickering lanterns and some chairs. When we enter the Auction scene, we see it first from afar, become oriented, then move in close. It provides a better showcase for each scene.

Another beat that the California show is poorer without but which was invented for Florida is the quiet moment between the Chase scene and the Fire scene. The reason it's there is a somewhat practical one; it is at this point in the Florida show that the boats' spur line, a side track under and behind the sets onto which empty boats may be pulled to be sent to the Maintainence Bay, branches off the Main Track. In California this happens in the Bombardment scene, but the extra moment passing the spur line entrance in Florida once again allows the attention to wander after the last turntable gag in the Chase scene (fat woman chasing the terrified pirate), and something wonderful happens. The ride suddenly gets very quiet and we may notice the moonlight illuminated tree, Yale Gracey's cloud projections cutting across the sky, and then focus on Old Bill with his rum talking to the cats. Old Bill is a Walt Disney World original designed by Davis for this quiet scene, and the way the attraction gets very dim and quiet right before moving onto its' loudest and most raucous section in the Burning City shows real sensitivity to highlighting the internal rhythms and paces of the show.

Later on, Old Bill ended up in Disneyland too, but his placement almost directly across from the last turntable in the Chase scene meant that this wonderful moment was lost; Old Bill is just another figure on your way through the ride. It isn't a total tragedy; the spaces between these scenes in Florida in a way make up for the quiet, contemplative mood of the start and end of the Disneyland show which has been sacrificed in the streamlined Florida version. That all of the complex textures and tonalities of the original attraction could not be carried over is unfortunate, but the greatly improved pacing of the town scenes does provide some measure of balance in an otherwise greatly reduced attraction.

Out the Door
One of the biggest problems with the Florida show was actually its most unique feature: Marc Davis' redesigned ending, replacing the climatic shootout in the munitions storehouse. Now the Disneyland final scene doesn't make much sense and neither did the Walt Disney World treasure scene, but at Disneyland the whole experience is aided by following the inconclusive shootout scene with a ride back up the waterfall and back to the Bayou, whereas Walt Disney World's version immediately dumped out into an unload area and guests rode a speedramp back up to ground level.


It's not as if the Treasure scene was poorly done; the gags were very funny if strange (a pirate rubbing his bare feet in strands of pearls, for example) and some of the immediacy of the shootout was retained by having the pirates firing their pistols wildly in the air, rolling around like Mexican Banditos having taken off with the loot. But unlike at Disneyland, these pirates weren't shooting at each other - they weren't shooting at anything, and the threat of being hit by a stray bullet was less about being between two groups of pirates who are increasingly poor shots than just being beaned by a stray lead pellet. Thus the threat of the scene was gone. And although everyone enjoyed looking through the trestled arch into the treasure room, one nagging problem remained - the whole town was still burning up around the Pirates visible in the background, so perhaps, like at Disneyland, their victory would be short lived. In fact, since there is no time travel and thus no way to escape the fire, the threat of the pirates is not resolved by simply getting off the boats and up a speedramp. So ironically while the Florida version of the ride did provide a resolution to the pirates story, it still was less of an satisfactory ending than its' original form.

Marc Davis often spoke of his dislike of the upramp scene at Disneyland and saw to it that all subsequent forms of the ride that he would be involved in excluded it. But perhaps it is telling that when given the opportunity to remake the original ride for Tokyo Disneyland he cut, shuffled, condensed - and did not bother to include his 1973 Treasure Room scene, but did replicate the Walt Disney World unload area, complete with another trip up a speedramp back to the daylight.


I think however that Davis' instincts were right, here, in one other capacity, which may not seem like much but which indeed colors ones perceptions of the ride to come greatly. Unlike at Disneyland, where the first sight one is greeted with upon entering the attraction is people waiting to disembark, by unloading passengers downstairs at Florida and getting them on a speedramp up out of the building, the boats return to the Load Area ominously empty!

--

In the final analysis it's sort of a fool's errand to try to say that the Florida show is comparable to the California show since it obviously is not, even if some of the design choices do show an increased sophistication on the part of WED. For example, the decision to create a highly themed queue in Florida is likely a practical one: if the length of the overall ride is to be greatly reduced, then the exterior of the attraction and the waiting area must be used to set up the story.

But this design restriction opened up a whole new world of themed design possibilities by forcing WED to invent the themed queue, and the Pirates of the Caribbean queue in Florida is still one of the best and most brilliant. Even today Disneyland suffers somewhat from the fact that most of her queues were constructed prior to this central moment in themed design: much of the time the queue takes place in tightly packed, carnival-style switchbacks outside the exterior of the attraction. This was, of course, the rule at the Magic Kingdom in Florida as well: anybody who ever waited in line for 20,000 Leagues Under the Sea or Jungle Cruise prior to their slight increase of themed diversions in the early 1990s will likely remember how maddening and deadening those experiences were. On the same note, WED clearly immediately grasped the import of the richly themed queue and created one so brilliant for the 1975 Space Mountain that even today the act of getting to and from the ride is 70% of that attraction's appeal.

There are some minor exceptions here - waiting areas for shows such as The Hall of Presidents and the Enchanted Tiki Room (either coast) were quite elaborate as early as the 1960's, perhaps because designers thought that if the audience were standing in one place waiting for the show to begin they would require more opulent surroundings. And of course there were themed boarding areas which contained part of the expected queue line, as anybody who remembers Adventure Thru Inner Space or If You Had Wings will recall. But the notion of the wait in line being an experience and of itself was new and in a way it may be WED's greatest design breakthrough of the 1970's. So while the ride may leave something to be desired, the fact that it is prefaced by something so central a moment in themed design means that perhaps the Florida Pirate Ride deserves more respect than she gets. After all, richly themed queue experiences like The Tower of Terror, Indiana Jones Adventure or Harry Potter and the Forbidden Journey would be impossible without this supposedly "bastardized" version.

And I detect one more improvement in the Florida ride, which is the approach to the ride itself. In the 1967 version, the ride is hidden behind three sets of very plain doors and we take it more or less on faith that Pirates of the Caribbean is indeed back there. The Florida ride, however, looks and feels as massive and intricate as it will prove to be from the outside, a real call to arms to rush into the fortress and begin.


Then again those three doors and that sign hint that maybe the most extraordinary of adventures can lurk behind the most ordinary of doors; that we may, in effect, find any number of enchanted worlds by stumbling through an unmarked door down an alley or drifting to a lifeless and haunted part of a bayou. The California exterior hints at the mysticism and mysterioso qualities of that ride, the supernatural and haunted element which haunts us, too. The Florida ride is a call to adventure on a grand scale, but maybe in pulling all the kinks out of the ride, in a way, WED has taken a slinky and straightened it, made it no longer as fun. I think well above any missing figures or scenes or drops or restaurants, the most damning thing you can say about the Florida Pirate Ride is that WED has plucked the heart out of their mystery, made it somehow more like lesser rides. The 1973 version of the ride may have some admirable qualities, but it lacks the 1967 version's aspect of seeming to be like a dream - something that maybe you totally imagined. The literal minded 1973 ride lacks this quality and is innumerably poorer without it.

--

Pictures: Daveland.Com, Disney and More, Disney Pix, Pana Vue Slides, etc...

Monday, June 14, 2010

Take Your New Disney Friends Home!

Disney and Kodak have such an extensive and long term relationship that it often seems hard to separate the two. When Disneyland opened in 1955, Kodak was there on Main Street. A longstanding story has it that Main Street's pavement is red due to color testing experiments using Kodachrome - since the film stock tended to go more towards the red spectrum than blue, Disneyland's pavements were red, making Main Street photograph better (Disney tells this story on their guided tours, and like most of the information told there, one should take it with a grain of salt). Kodak even sponsored the 1959 "Grand Re-Opening of Disneyland". The ties between the two companies go back a long time.

Thus it's sort of hard to remember that there was a gap in Kodak's sponsorship of film and camera products and services at Disneyland, one that lasted right up until the opening of EPCOT Center with her big and expensive Imagination pavilion. When Walt Disney World opened in 1971, GAF was the film sponsor of choice on Main Street. GAF dropped out around 1976 or 1977, and there was a time when Disneyland and Walt Disney World actually had no film sponsor - those "Your Complete Guide to Walt Disney World" booklets actually had no little "Compliments of.." blurb in their lower left corner and the back page of the guide, traditionally a venue for the film sponsor's advertisement, highlighted upcoming Disney films. By late 1977, Polariod had stepped in, and they remained sponsors for five years until the opening of EPCOT Center in 1982.

Polaroid had much cooler stuff to offer than GAF - many Disney World people fondly remember the "Borrow a Polaroid Camera, Free.*" ads on the back of their late 70's and early 80's "Your Complete Guide to Walt Disney World", and Polaroid offered old-timey photo opportunities with instant results on Main Street, Caribbean Plaza, and the Walt Disney World Village (the Great Southern Craft Company probably opened in 1977 with the entry of Polaroid and existed mainly for its "Lilly Langtry Photo Studio", covered here on this blog).

But GAF - which stands for Great American Film, I kid you not (you'll have to decide for yourself whether it was or not) - had their own wacky offerings in their Walt Disney World sponsorship days, from the GAF Photo Trail (more here) to GAF Photo Tips. Well call me old fashioned, but my favorite thing about GAF at Walt Disney World was.... awkward advertisements.

Here's one from the back of a 1972 Walt Disney World guide, the earliest such guide I've been able to locate (these early slimmer guides featured a GAF advert on the very back page as well as the worst map of the Magic Kingdom imaginable):

You can click on these things for a more legible version. I love the text: "The scenic delights of Walt Disney World deserve the finest in photography. To insure natural quality pictures you can be proud of, we recommend the full line of GAF quality photo products." Call it my love of the Atari 2600 coming out, but I love and obsess over household items that have artificial wood grain applied to them. It's not so much a camp appreciation as it is a fascination with an era when products were still meant to be handsome showpieces, pieces of furniture as well as functional entertainment. At least I think that was the idea.

Here's one from a 1974 guide. Some kid traced over Mickey with a pencil. Maybe it was Andreas Deja. Probably not.


Look at all those handsome products... you used to be able to buy those Pana-Vue Slides everywhere at Walt Disney World in little strips like you see here, each themed to an area or even specific attraction. They were usually beautifully done promotional images, much better than any camera or photographer (then or now) could capture. And look - there's the GAF View-Master in its signature cardboard bucket; the blue projector is even included. Does anyone even make View-Master projectors anymore? And as we'll shortly see, the "Bring Your New Disney Friends Home To Meet Your Old Friends", an awkwardly worded corporate pitch if ever there was one, emerged as something like GAF's "message" to Walt Disney World vacation goers in the mid 1970's.

Our final example is from 1975, the year of the bicentennial, America on Parade, free showings at the Hall of Presidents, and more:


It may be the most handsome of them all.

Now the real reason I'm showing you all this is actually just to justify posting this little gem, which I've seen in numerous issues of Walt Disney World Vacationland and struck me as one of the strangest and funniest things from the early years of Walt Disney World:

I'm not sure if it's Billy's impossible, jellylike anatomy, his father (in a green business suit!!!!) looming in from the edges of the frame, or Billy's absurd bucktoothed smile and his exclamation of "OBOY!", but this cartoon just kills me every time. I start looking at Billy's arms in panel two and I simply can't contain myself. And while it's true that View-Masters have given me and the rest of the word many wonderful things over the years, this may be my favorite.

So there you have it, a totally basic overview of the absurd joys of GAF in the early days of Walt Disney World. They may not have given you Figment, but they did provide "Donald and Mickey Meet Billy's Friends", just another strange strange artifact from the Vacation Kingdom of the World's formative years.