Things come and go at Walt Disney World - always have, always will. And as we speak Walt Disney World is moving forward with its rebuilding of their "Downtown Disney" area into something called Disney Springs, a significant thing has happened, and it is the sort of thing which runs the risk of passing us by quietly. In Disney circles, the unloved are forgotten quickly. While future generations have mountains of material to remember Horizons by, just try to find material on the Fantasyland show where guests danced the "macarena".
Although the intent has never been to present Passport to Dreams as a sort of obituary column for early Walt Disney World, just as the removal of Snow White's Scary Adventure last year prompted a passing notice, here we must pause to give due consideration to an early feature of Another Magic Corner of the World, and the significance of its removal is very much likely to be overlooked. Cap'n Jack's Restaurant, not much loved in the world, has closed. But it wasn't always that way.
Yet who could've imagined, in 1975, that Cap'n Jack's of all things would one day be the last vestige of a bygone era? Anyone betting on such a proposition surely would've chosen The Village Lounge, Gourmet Pantry, Village Spirits, almost anything that opened in those heady early years. It was an era when Disney wanted to do things themselves - and they often did. A movie studio has no business building submarines, operating hotels, or selling antiques, but Disney did all of that - in house, and with the flair of their showbusiness roots. And so they decided to operate an oyster bar, and they were so good at it that they opened another - Cococino Cove, at the Contemporary, followed in 1977. But we are getting ahead of our story.
In 1975, the Shopping Village was intended to be Disney's stepstone into a larger world not confined inside a railroad. Lake Buena Vista was intended to grow into a community of townhouses, condominums, and timeshare communities complete with a downtown that would appeal to locals and tourists alike and a mass transit hub linking Walt Disney World into planned train routes from Tampa up to Daytona Beach. The Village was intended to draw as much local as tourism money.
Cap'n Jack's was one of two Village establishments open until the wee hours, and both it and the Village Chummery were within spitting distance of each other (and the parking lot and boat dock) to make containing late-night crowds more manageable. Cap'n Jack's was in size and layout essentially a tavern and the stylish Chummery, adjoining the Village Restaurant, a lounge masquerading as a living room full of overstuffed chairs. To ensure drawing power to the new Shopping Village, Disney relocated their popular Saltwater Express group from the Polynesian to the Chummery, and these two establishments, along with the Giraffe Discotheque across the street in the nearby Royal Plaza Hotel, represented practically all of Orlando's nascent nightlight scene.
|Giraffe Discothèque at the Royal Plaza - early Orlando nightlife|
In advance of the opening of the Village, John Rutherford wrote for Orlando-land Magazine about Cap'n Jack's and its adjoining beach wear shop in November of 1974:
"Stop by Windjammer Mercantile for every concievable style, color, and size bathing suit. [Carolyn Harris, women's wear buyer] said that the swimsuit industry will each week have a different manufactuer at the Windjammer modeling its products. The models, gentlemen, will parade along the dock that leads to Captain Jack's Oyster Bar. [..] Captain Jack's, with its steamed clams and oysters-on-the-halfshell offerings should prove to be a big hit since its being built right out on the water."
Patrons to the south side enjoyed a view of the Village Marina, heavy on aged woods and amber craftwork lanterns, and those to the north had a view of the Lake Buena Vista townhouses and the comings and goings of electric Flote Boats headed to and from the Lake Buena Vista Club at the Cruise Dock. In those early years, Cap'n Jack's directly faced nothing but a sea of natural Florida cypress and scrub across the water of the lagoon.
Appropriately for its location, the name of the establishment paid tribute to Jack Olsen, who ran Disneyland's Merchandise department from 1964 to 1970. An avid sailor, Olsen is the one who established the pattern which Disney theme park merchandise maintained until the 1990s - unique products, store as show, and limited Mickey merchandise. It is likely Olsen who contributed to such unique shopping locations as Olde World Antiques in Liberty Square and it is his demands on his department which made the Shopping Village as unique as it was. Olsen retired from Walt Disney World in 1977.
In just a few months, Lake Buena Vista Village News, a sort a combination newsletter and map, proudly announced what would come to be Cap'n Jack's most famous specialty:
became a major draw, to the extent that music and jazz enthusiasts from college campuses as far flung as University of Florida began filling up the Lounge on weekends, leading Disney to institute a cover charge.
An exciting new house drink has been introduced at Cap'n Jack's Oyster Bar and the Village Chummery. It's called a strawberry margarita and it's made from the only Valido Fresa (Strawberry Tequila) this side of the Rockies.
Original tequila is the distillate from the sap of a Century Plant - a sort of cactus resembling a "pregnant" pineapple. It's found all over the Mexican desert surrounding the town of Tequila. Strawberry Tequila, however, is found only in two locations - California, and the Village Spirits.
Enjoy a unique Strawberry Margarita at Cap'n Jack's Oyster Bar, then try your hand at preparing one yourself. Just secure a bottle of Valido Fresa from the Village Spirits and follow this recipe: mix the Strawberry Tequila, Triple Sec, regular tequila, and sweetened lemon and lime in a frosted 12 ounce wine glass. Coat the rim lightly with salt and garnish with lemon wedges. Ole! In no time at all, you'll have become the most popular bartender around!"
Cap'n Jack's potent mixed drinks and late hours and Jazz at the Village Lounge supported each other happily for many years, making the east side of Lake Buena Vista the only happening night spot inside Disney's domain beyond the walls of the Top of the World. By the late 70s, Church Street Station in Orlando was absorbing most of the younger clientele just looking for a good time, and things were settling down in Lake Buena Vista. The Empress Lilly Riverboat restaurant went up in 1977, forever altering the view from inside Jack's, and the Shopping Village was re-named the Walt Disney World Village at this time. Steve Birnbaum writes about Cap'n Jack's in his original 1982 Walt Disney World guide:
"The menu at this water-side spot is so full of good things - seafood marinara, stuffed clams, ceviche (marinated raw fish), crab claws, clams and oysters and the half shell, and delicious smoked kingfish with guacamole - that it's as terrific for a light lunch or dinner as it is for a snack, even though the place is nominally a bar. Cap'n Jack's is a terrific place to be, especially in the later afternoon, as the sun streams through the narrow-slated blinds and glints on the polished tables and the copper above the bar. And the house's special frozen strawberry margaritas - made with fresh fruit, strawberry tequila, and a couple other potent ingredients - are as tasty as they are beautiful. They're served in big balloon-shaped goblets, with a slice of lime astraddle the rim: tart, slightly fruity, and altogether delightful."The first shock to the system which should've killed off Cap'n Jack's (but didn't) was the removal of the Village Restaurant in 1989. Without a lifeline of jazz enthusiasts to keep this part of the World humming, the late nights at Jack's fell by the wayside. The energy had shifted east to the new Pleasure Island nightspot, and since management had decreed that Pleasure Island was the new "adult" hotspot, the Village changed its image to better accomodate children and families.
Heidelberger's Deli became The All American Sandwich Shop, The Verandah Restaurant became Minnie Mia's Pizzeria (can't make this stuff up...), and the Village Lounge was now the waiting area for Chef Mickey's, showing cartoons where jazz trombonists once filled houses.
At this time, Cap'n Jack's was expanded and the transition space between the Dock Shop and the Oyster Bar became more seating space. A proper kitchen was added at this time as well, allowing Jack to serve full meals instead of just mixed drinks and some simple seafood dishes. This was accomplished by expanding out onto what was once the dock-themed porches to the north and south, enclosing this space with glass windows, unfortunately giving the building a lumpy appearance not present in the original, sleek and symmetrical design. The former modeling promenade was divided between seating and the new kitchen.
Still, Cap'n Jack rolled on for another seven years, until the second shock that should've killed it off came around.
|The former Dock Shop / waiting room|
But it continued along for nearly another twenty years without anybody paying much attention to it. The constant expansion from what was once just a bar into a full family restaurant certainly implies some degree of success, but Cap'n Jack's remained for years one of the easiest eateries at Walt Disney World to get seated at. At some point in the last fifteen years it was renamed Cap'n Jack's Restaurant, and Jack himself was redrawn to look a bit trimmer and friendlier, but the years moved very slowly by. The Village Marketplace was a busy place, and Cap'n Jack's was not.
|Reception area, looking into the former modeling promenade space.|
|The enclosed porch / expanded seating area.|
|The original Cap'n Jack's Oyster Bar, almost entirely untouched.|
Through most of the 2000s, Jack was in the doldrums. The restaurant's reputation was extremely poor, and the few people who wandered in hardly seem to have been able to describe anything memorable about it at all. The announcement that it was set to be demolished to make way for a new walkway, official as of only a few months ago, then hardly ranks as a surprise.
But in another way it's a shame, and not just because the food is reported to have improved in the last few years, per evidence presented in this 2013 review and photos on Disney Food Blog. It's because there's nothing especially broken about the location, idea or size of Cap'n Jack's - Disney just tried to make it into something it was not, which was a sort of in-house Red Lobster. There still is a market for good, fresh seafood in an intimate setting, but Jack's was situated out on a pier trying to sell meals to families with kids who would rather eat at Rainforest Cafe. Cap'n Jack's could have gone in the opposite direction in the 2000s, away from the mass market it was jammed into in the late 80s, and towards one of exclusivity and uniqueness. In short, what it was doing back in the 70s to begin with.
In another sense, it's always sad to lose something of the past which somehow remained unblemished by modern trends for so very long. Practically everything about the place, from its profoundly unfashionable woods and brass lanterns - even Red Lobster has given those up - to the stained glass panels, unique name and art, and even those dusty silk plants in the corners speaks to the very last little pocket of Lake Buena Vista which survives in the loud and ugly Downtown Disney. Even if the space had to be emptied out and converted to some kind of store, there surely is more to be gained by retaining the basic structure in some capacity than simply tearing down the last little bit of history the place has left.
The preceding paragraph, of course, is little but spilled bandwidth. History has passed Cap'n Jack's by. But that's the reason why it's worth writing this article, here, and now, not so much to protest against Jack going quietly into the night, but to point out that, on the cusp of Disney Springs bursting onto the scene, that the last little bit of WED Enterprises's little Village where the water once lapped calmly along little European chalets is finally being dismantled. To revel in the weirdness that it lasted this long at all, and to show that even something as friendless as Cap'n Jack's Oyster Bar is a signifier of an era when things were done differently.
It is, in short, a potent symbolic moment. Downtown Disney can't go home again.
Passport to Dreams Old & New Lake Buena Vista Portal
2013 Captain Jack Photos: TBenton on Smugmug